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Orient-Express unleashes $2M digitally-exclusive awareness campaign

September 21, 2011

A Journey Like No Other campaign

 

By Rachel Lamb

International hotel, river cruise and rail company Orient-Express is launching a digital awareness campaign called A Journey Like No Other starring a fictional affluent family and their journey around the world through a video series.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Saks prelaunches seasonal styles from Prada
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  9. 2019 luxury spend expected to grow highest in UK
  10. Partnership with Vinitaly brings oenology to Orient Express
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