Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"3c8bff48e1abcf81199dd3b79a25f7e0","s":"594e20f0a3fb72e0"}
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