Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"97a67887a63d948c736be8fc41d8f26a","s":"17f5657410428218"}
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