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Mobile

Oscar de la Renta, Bergdorf Goodman benefit from linking Instagram and Twitter

June 3, 2011

 

oscar-isntagramLuxury brands such as Oscar de la Renta and Bergdorf Goodman are using photo application Instagram to further the feeling of community among consumers by linking photos on branded Twitter accounts.

Released six months ago on the Apple app store, Instagram is a photo app that allows users to take and edit photos and post them immediately to the Instagram community through the consumer's profile. Luxury brands have only recently taken the plunge into Instagram, and it is becoming a successful marketing tactic.

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