Selfridges accounts for rise in tax-free shopping with new service department

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British department store chain Selfridges is responding to the rise of international consumers by organizing a dedicated customer service center inside its London flagship.

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BMW connects with young consumers via CNN sponsorship on Snapchat

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German automaker BMW is joining the instant gratification application world by sponsoring CNN’s daily news updates in the new Discover feature on Snapchat.

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Time Inc. attracts luxury advertisers to fashion titles via retail investment

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Media group Time Inc. has invested in peer-to-peer ecommerce network Keaton Row to further increase the transactional nature of its publication, InStyle.

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325 Lex paints new marketing picture with commissioned artwork

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New York’s luxury real estate prices and art sales both saw an increase in 2014, therefore integrating art into the city’s residences will likely add to the value of both the artwork and property.

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Abercrombie & Kent, Land Rover curate roadtrips

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Luxury travel company Abercrombie & Kent and British automaker Land Rover are renewing their partnership to offer guests a refreshed list of seven self-driven, “off the beaten path” trips around the world.

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Fendi, Zegna, Four Seasons and Lamborghini – Live news

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Luxury Daily’s live news from Jan. 28 – Fendi fetes Madison Avenue store with celebrity charity project; Zegna captures unconventional suiting in street style series; Four Seasons Boston appeals to families with school break package; Lamborghini breaks hiring record for 2014.

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Expansion, Chanel, BMW and Sotheby’s – News briefs

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Today in luxury marketing – The biggest threat to luxury brands’ rapid growth; Chanel, Met Gala face scheduling conflict; Backlash in China over WeChat’s targeted adverts; Sotheby’s to raise charges for art buyers.

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Retailers must embrace in-store pickup

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Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

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Four Seasons Boston appeals to families with school break package

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Four Seasons Hotel Boston is looking to prompt bookings from parents planning winter and spring break trips with a new kid-centric room package.

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Zegna captures unconventional suiting in street style series

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Italian menswear label Ermenegildo Zegna is showing off creative director Stefano Pilati’s dressing concept with a series of portraits taken by street style photographer Tommy Ton.

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Fendi fetes Madison Avenue store with celebrity charity project

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Italian fashion house Fendi is celebrating the opening of its new Madison Avenue boutique in New York with a charity auction with familiar local faces.

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Lamborghini breaks hiring record for 2014

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Automobili Lamborghini hired 192 new employees in 2014, a record for the automaker.

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Moynat reinforces French “joie de vivre” with Chaumet trunk

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As part of its 165th anniversary celebrations, French leather goods maker Moynat is teaming up with jeweler Chaumet on a one-of-a-kind trunk.

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Key lessons learned from New York blizzard preparations

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New York is returning to normalcy following a milder snowstorm than expected, but what can be gleaned from the preparedness strategies of luxury brands before the blizzard hit?

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As consumer trust increases, so will marketers’ mobile spend

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Despite increasing investment, only 58 percent of luxury brands are satisfied with their mobile initiatives, according to a new report by RadiumOne and WBR Digital.

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European travel surges as US dollar strengthens: report

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This year will yield strong luxury travel bookings and there will be an increased preference for European excursions as the United States dollar strengthens, according to Travel Leaders Group’s latest survey.

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Mulberry brings London cool to British countryside for spring campaign

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British apparel and accessories label Mulberry is showing an edgier side of its brand with its spring/summer 2015 advertising campaign.

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Q&A

Positive Luxury’s Trust Button offers transparency to luxury goods market

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Now, more than ever before, luxury consumers are environmentally conscious and aware and have begun outwardly searching for brands with ethical and sustainable business practices.

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Vertu helps consumers stay connected with complimentary WiFi

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British smartphone maker Vertu is helping its consumers stay digitally connected on select devices with a complimentary WiFi subscription.

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Johnnie Walker targets Asian consumers via retail outposts, branded content

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Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”

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Porsche crowdsources global driving routes via microsite

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German automaker Porsche is releasing a new microsite that allows consumers to discover and share routes to drive along in different countries around the world.

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Land Rover, Chanel, Cartier and LVMH – Live news

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Luxury Daily’s live news from Jan. 27 – Land Rover defends history with new exhibition; Chanel looks at past brand representatives for handbag campaign; Cartier sparks interests midway through museum exhibit; LVMH cultivates young minds with ESSEC program.

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Mercedes, Bang & Olufsen, Givenchy and Versace – News briefs

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Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.

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