Nordstrom draws sales shoppers with Allure mobile ad

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Department store chain Nordstrom is attracting beauty-conscious consumers to its Anniversary Sale with an advertisement on Condé Nast women’s magazine Allure’s mobile Web site.

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Omega, Dior stand out among exclusive content in Architectural Digest’s August edition

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Luxury marketers such as Omega, Bernhardt and Christian Dior aimed to recreate the sentiments of an affluent reader’s lifestyle in the August issue of Architectural Digest.

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Dior, Japan, Audi and China – News briefs

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Today in luxury marketing – Dior Couture sales rise 13.4pc in first half; In Japan, used luxury goes mainstream; Audi A7 TDI: good, clean (diesel) luxury; Car makers in China lack pricing luxury.

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Alipay’s ecommerce solution for luxury brand expansion in China

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It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.

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Fairmont’s The Plaza heads to Hayden Planetarium for children’s series

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Fairmont’s The Plaza Hotel in New York is teaming up with Random House Children’s Books to replenish its Magic Tree House experience through Sept. 30.

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BMW provides i-series owners with driver’s guide app

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German automaker BMW is providing owners of its i-series vehicles with an application that houses useful vehicle information.

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Luxury retailers outspent brands on paid search in 2013: report

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A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.

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Lexus drives through the pages of Marvel

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Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an “Agents of S.H.I.E.L.D.” custom issue.

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Bergdorf Goodman appeals to busy travelers with same-day delivery

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Bergdorf Goodman is facilitating the summer travel plans of affluent consumers through Aug. 2 with free same-day shipping to Manhattan and the Hamptons.

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Zillow eyes market dominance with Trulia acquisition

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Online real estate marketplace Zillow acquired chief competitor Trulia for about $3.5 billion in stock July 28.

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Yoox partners with WeChat to socialize mobile commerce

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Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.

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Marc Jacobs films store associate commutes to further brand identity

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U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.

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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.

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Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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Core adds some flavor to real estate marketing

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Real estate brokerage firm Core is taking an unorthodox approach to marketing a new building in the Hudson Square neighborhood of New York.

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Van Cleef & Arpels weaves fairy tale into jewel-themed microsite

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French jewelry house Van Cleef & Arpels is embellishing its fairy tale-themed social media release from earlier this summer.

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Veuve Clicquot travels to consumers with branded mail truck

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LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.

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Fairmont’s The Savoy builds momentum for 125th anniversary

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The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.

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Top 5 brand moments from last week

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Luxury consignors received some help and the Baltic Sea might just become the new preferred wine storage center.

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The CFDA, the Hamptons, Europe and Vogue – News briefs

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Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.

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3 quotes that guide my mobile and cross-channel strategy

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Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

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Zegna appeals to “new leadership generation” with film series

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Italian menswear label Ermenegildo Zegna is sharing its brand aesthetic with male consumers through an international film collaboration.

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Cartier to unveil latest high-jewelry at biennial Biennale de Paris

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French jeweler Cartier is planning to debut its latest high-jewelry collection at one of the industry’s most coveted events in September.

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McLaren to debut $3.3M concept model available only to P1 owners

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British automaker McLaren will unveil its new concept model at the Pebble Beach Concours d’Elegance in California Aug. 16.

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