Guerlain touts brand know-how with heritage content hub

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French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.

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Lexus assists early-stage research with apps

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Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.

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HomeAway builds clout in luxury vacation sector

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Vacation rental Web site Luxury Rentals from HomeAway is quickly expanding its luxury section to capitalize on the travel trends of affluent consumers.

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Dolce & Gabbana, Chanel push wide product range in Vogue’s October edition

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Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.

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Luxury Institute, Magellan Jets, Starwood and Lalique – Live news

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Luxury Daily’s live news from Oct. 22 – Luxury Institute creates process for brand growth; Magellan Jets opens office in Orlando; Starwood renews partnership with Mercedes Formula One Team; Lalique designs writing utensils with Caran d’Ache.

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Private jets, Asia, Tesla and Instagram – News briefs

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Today in luxury marketing – General dynamics tops profit estimates on luxury jets; The Asian luxury market is stumbling; Daimler sells its 4pc stake in Tesla; Inside Instagram’s secret barter economy influencers swap photos for helicopter rides and Champagne.

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Lalique designs writing utensils with Caran d’Ache

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French crystal-maker Lalique is collaborating with writing instrument creators at Caran d’Ache to create a limited-edition writing utensil made with crystals and diamonds.

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Starwood renews partnership with Mercedes Formula One Team

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Starwood Hotels & Resorts Worldwide is extending the alliance between Starwood Preferred Guest and Mercedes AMG Petronas Formula One Team.

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Vacheron Constantin opens first Latin American shop

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Swiss watchmaker Vacheron Constantin is opening its first Latin American boutique in Sao Paulo, Brazil.

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Adobe and Nielsen launch new content rating platform

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Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.

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Magellan Jets opens office in Orlando

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Private aviation provider Magellan Jets is opening a new office in Orlando, FL, to better serve its Floridian consumers.

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Luxury Institute creates process for brand growth

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Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.

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Mulberry provides online delivery options to pull together consumer journey

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British apparel and accessories brand Mulberry is launching an omnichannel service option that allows consumers to shop online and pick up items in-store later.

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Harrods releases Inside The Studio videos to highlight British designers

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British department store Harrods is exploring the styles and motivations of four British designers in collaboration with Google and the British Fashion Council.

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Omega fights against magnetic fields with Master Co-Axial debut

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Switzerland’s Omega has introduced the Master Co-Axial, an innovative and advanced mechanical movement 166 years in the making.

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Maison Martin Margiela plays on nostalgia via fragrant storytelling

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Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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Lexus International creates VIP screening through locked Twitter

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Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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Dior, Louis Vuitton target women who rule in W magazine’s October issue

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Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.

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Kering, Fortnum & Mason, Bentley and Oscar de la Renta – Live news

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Luxury Daily’s live news from Oct. 21 – Kering announces CEOs for Brioni, Bottega Veneta; Fortnum & Mason creates pleasant afternoon for guests; Bentley cleans up Web site for easy navigation; Oscar de la Renta dies at 82.

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LVMH, Japan, social media and Jaguar – News briefs

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Today in luxury marketing – Behind the vision: Q&A with Bernard Arnault; Japan only bright spot for Asia’s luxury market as Hong Kong protests; The “social media new deal” for luxury brands; Jaguar Land Rover seeks China-built luxury dominance.

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Kering announces CEOs for Brioni, Bottega Veneta

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Luxury conglomerate Kering is giving the reins of three brands over to new CEOs.

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Fortnum & Mason creates pleasant afternoon for guests

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British department store Fortnum & Mason is inviting consumers to enjoy some ice skating and tea as the weather cools.

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Bentley cleans up Web site for easy navigation

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British automaker Bentley Motors is inviting fans to check out its redesigned Web site that places an emphasis on simplicity and spaciousness.

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