Q&A

Brands must target digital strategies to local culture in Japan

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L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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Swarovski attracts attention on Vegas Strip with light show

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Precision cut-crystal maker Swarovski is helping its new boutique compete with its neighbors on the Las Vegas Strip with a daily branded spectacular.

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Balenciaga debuts Alexander Wang’s first fragrance long after pre-launch press

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French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.

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Aston Martin highlights heritage with new British car

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British automaker Aston Martin is harkening back to its roots by participating in the “Great Britain” international marketing campaign to increase investment and tourism in the United Kingdom.

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Fondazione Furla celebrates 15 years of art with public exhibit

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Italian leather goods label Furla is highlighting its foundation’s artistic endeavors with a retrospective spanning the 15 years of its art award.

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Lexus drives interest in LS with image-centered Vanity Fair ad

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Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

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Advertisers tout spring season hitmakers in W magazine’s March edition

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Chanel, Louis Vuitton and Christian Dior are among the leading houses showing off their spring fashions in W magazine’s advertorial of the season’s “greatest hits.”

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Top 5 brand moments from last week

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Last week luxury fashion brands were busy featuring their new collections at fashion weeks and automakers geared up for the Geneva Motor Show.

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John B. Fairchild, Bergdorf Goodman, Bentley and Harrods – Live news

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Luxury Daily’s live news from Feb. 27 – John Fairchild remembered by fashion industry; Bergdorf Goodman hosts custom tailoring for men; Bentley showcases fashion line at Geneva Motor Show; Harrods uses satire to add humor to social video.

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Versace, real estate, Gucci and China – News briefs

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Today in luxury marketing: Donatella Versace keeps things in proportion; With luxury for all: A term once used to denote exclusivity grows bafflingly common; All change at Gucci; Luxury labels embrace “new normal” as Chinese market shrinks.

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Luxury Outlook 2015

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Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.

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Native advertising is underused in the mobile context

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It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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John Fairchild remembered by fashion industry

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John B. Fairchild passed away Friday morning at the age of 87 after an accomplished career in fashion publishing.

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Bergdorf Goodman hosts custom tailoring for men

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New York department store Bergdorf Goodman is aiming to reconnect with its male consumer during a made-to-measure event in its men’s store, Goodman’s.

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Bentley showcases fashion line at Geneva Motor Show

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British automaker Bentley will be debuting its spring collection at the Geneva International Motor Show next week.

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Sotheby’s International Realty underwent growth last year

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Sotheby’s International Realty Affiliates LLC saw $70 billion in sales transaction volume in 2014, the highest in the history of the brand.

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Harrods uses satire to add humor to social video

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British department store Harrods released a new edition of its magazine video series featuring British writer and journalist Laura Barton.

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How should Selfridges repair its community image?

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British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

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Fashion designers, automakers top millennials’ list of luxury brands: report

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Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.

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Pat McGrath shares images on Facebook that promote beauty brands

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British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.

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Tod’s presents photographic exhibit to show ingenuity

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Italian apparel and accessories brand Tod’s is co-producing a retrospective on British artist David Bailey in Milan to show its contemporary appeal.

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Moda Operandi dishes on first times of fashion icons

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Online retailer Moda Operandi is continuing its firsts in fashion with a video series that features individuals from the industry.

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Marni boosts storytelling capabilities with Web site redesign

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Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.

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