Land Rover expands sculpture series in name of creativity and design

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British automaker Jaguar Land Rover is collaborating with French sculptor Richard Olinski to showcase its own artistic credentials.

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Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads

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Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.

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Harry Winston, Lexus, Sotheby’s International Realty and Mandarin Oriental – Live news

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Luxury Daily’s live news updates from Feb. 10 – Harry Winston creates limited-edition timepiece in support of amfAR; Lexus brings TV ad to life in immersive celebrity event; Sotheby’s centers real estate marketing mix on content; Mandarin Oriental gives face time to work on guests’ well-being.

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Mini handbags, Tiffany, Burberry and automakers – News briefs

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Today in luxury marketing – Super shrink me: The rise of the mini handbag; Documentary “Crazy About Tiffany’s” set to release; Burberry sues JCPenney over alleged knockoffs; Audi, BMW sell fewer luxury cars than Mercedes.

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Data rules Echo, Siri and Google Now

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This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

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Mobile advertising to get more creative to target shoppers

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Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

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Mandarin Oriental gives face time to work on guests’ well-being

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Mandarin Oriental is proving beauty is more than skin deep with a series of face readings at three Greater China properties.

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Lexus brings TV ad to life in immersive celebrity event

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Toyota Corp.’s Lexus is highlighting the carefully crafted nature of its 2016 RX with a “bespoke performance” in London.

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Harry Winston creates limited-edition timepiece in support of amfAR

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Jeweler Harry Winston is continuing its three-year partnership with The Foundation for AIDS Research by creating its first consumer product specifically to benefit the organization.

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Sotheby’s centers real estate marketing mix on content

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For 2016, Sotheby’s International Realty is betting on content marketing to reach and engage potential buyers of its luxury properties.

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Department stores still need to hone omnichannel approach: L2

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The number of department stores displaying a real-time inventory has quadrupled since 2013, according a new report by L2.

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Versace spreads the love with branded emoji creator

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Italian fashion house Versace is letting consumers put their own touch on some of its most well-known codes with a new Emoji mobile application.

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Location-based services help retailers deliver customer-centric experience

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A consumer’s mobile device heavily influences her purchasing decisions, with three-quarters of shoppers using their phones to browse, research or buy when in-store, according to Boston Retail Partners.

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Bang & Olufsen highlights aesthetic appeal with fashion-forward portraits

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Danish audio and video brand Bang & Olufsen is making a connection between fashion and wearable technology through a series of stylized imagery.

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Ferrari offers comfort and drivability with new grand tourer

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Italian automaker Ferrari is offering consumers the pleasures of its brand anywhere, anytime with a new vehicle.

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Apple Watch, Rolex most searched-for watches in 2015

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Global searches for the top 50 watchmakers increased by 56 percent in 2015, per a report by jewelry retailer Karus Chains.

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WOW Yachts enters market with focus on sustainability

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Newly established yacht brand WOW Yachts is hyping its series with a promise to “inspire, educate and evolve” consumers.

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Retailers see correlation between beacons and mobile coupon redemption: report

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Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.

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Céline, Marc Jacobs, Opening Ceremony and Karl Lagerfeld – Live news

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Luxury Daily’s live news from Feb. 9 – Céline, Phoebe Philo end exit rumors with internal memo; Marc Jacobs democratizes pricing for accessories line; Opening Ceremony honors Pearl River Mart’s cultural importance via capsule; Karl Lagerfeld takes on the opera in new creative role.

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Fashion week, virtual reality, Shiseido and Longchamp – News briefs

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Today in luxury marketing – Fashion week tickets for sale to highest bidder; Inside the first virtual reality fashion shoot; Shiseido wants robots to boost factory’s output by 50pc; Handbag maker Longchamp bucks luxury goods slowdown.

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Do consumers always know what they want to buy?

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A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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Karl Lagerfeld takes on the opera in new creative role

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Fashion designer Karl Lagerfeld can now add opera costume couturier to his extensive resume.

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HBC begins omnichannel push with Gilt concept store opening

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Saks Fifth Avenue owner Hudson’s Bay Company’s investment in multichannel will come to fruition with the opening of the first bricks-and-mortar Gilt in-store shop.

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