Zegna weaves showroom into multicultural film series

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Italian fashion label Ermenegildo Zegna is inviting fans to tune in to multiple episodes of a film series that showcases the exciting lifestyle of its target consumer.

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Bottega Veneta aims for timelessness via brand codes in Knot effort

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Italian fashion house Bottega Veneta is penning its latest fragrance, Knot, as timeless with a campaign that evokes an escape from reality.

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Neiman Marcus acquires Mytheresa.com to expand global reach

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Neiman Marcus Group will acquire global online luxury business Mytheresa.com as well as the flagship store in Munich later this year.

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Four Seasons expands food truck concept along East Coast

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Four Seasons Hotels and Resorts is driving down the East Coast through Nov. 11 to treat consumers to food from its top chefs.

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Burgess Yachts to showcase $1B in yachts at boat shows

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Super yacht brokerage Burgess Yachts will be featuring a combined billion-dollar inventory of yachts at the Monaco Yacht Show, Cannes Yachting Festival and Fort Lauderdale International Boat Show.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

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Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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Aston Martin reenacts video game scenarios to boost fan engagement

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British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.

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WSJ. magazine’s menswear confidence yields 30pc paging increase for September edition

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Louis Vuitton and Hermès are among the fashion houses to underscore their menswear collections in the September “Men’s Style” issue of WSJ. magazine.

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Bloomingdale’s reaches multitude of consumers through repeated mobile ads

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Department store chain Bloomingdale’s is enhancing its “100 percent Bloomingdale’s” campaign with an array of mobile advertisements across several digital publications.

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Jean Paul Gaultier, Anya Hindmarch, Burberry and Lalique – Live news

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Luxury Daily’s live news from Sept. 15 – Jean Paul Gaultier quits ready-to-wear to focus on couture, beauty; Anya Hindmarch makes edible fashion with Kellogg’s collaboration; Burberry makes fashion show livestream interactive with commerce; Lalique, Ferragamo aim for gifting with wine glass carrier collaboration.

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Hermès, Tag Heuer, Valextra and Vietnam – News briefs

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Today in luxury marketing – Hermès to expand in China as other luxury brands pull back; LVMH’s Tag Heuer has plans for smartwatch: paper; Alessandra Bettari named Valextra CEO; Vietnam: Asia’s newest luxury hotspot.

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Calling for nominations: Luxury Women to Watch 2015

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If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.

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What’s still wrong with mobile advertising?

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We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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Lalique, Ferragamo aim for gifting with wine glass carrier collaboration

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French glass and crystal maker Lalique has teamed up with Italian leather goods brand Salvatore Ferragamo on a leather briefcase to house wine glasses.

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Fred Leighton expands online footprint with 1stdibs launch

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Estate and vintage jewelry house Fred Leighton has joined online marketplace 1stdibs to expand the reach of its collectible pieces.

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Moda Operandi opens physical trunk show space to enable in-person viewing

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Online trunkshow retailer Moda Operandi is expanding its reach in Britain with a new bricks-and-mortar space opened just in time for London Fashion Week.

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Jean Paul Gaultier quits ready-to-wear to focus on couture, beauty

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French fashion label Jean Paul Gaultier’s spring/summer 2015 runway show later this month will be the brand’s last ready-to-wear presentation.

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Anya Hindmarch makes edible fashion with Kellogg’s collaboration

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British accessories label Anya Hindmarch is bringing its grocery-themed fall/winter 2014 collection to life during London Fashion Week with a Kellogg’s partnership.

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Burberry makes fashion show livestream interactive with commerce

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British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.

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Saks employees’ arrest for identity theft will not tarnish retailer’s image

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Following the arrest of a handful of employees on charges of credit card theft, what should department store chain Saks Fifth Avenue do going forward?

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Online-only retailers top holiday shopping destination among affluent: report

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A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.

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Dunhill commissions artwork for weekly Instagram series

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British menswear label Alfred Dunhill is showing off its fashions creatively with an ongoing Instagram series of commissioned artwork.

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La Mer shares relaxation tips to promote latest skin care product

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Estée Lauder Cos.’s La Mer is allowing consumers to experience its new Intensive Revitalizing Mask digitally before the product lands at beauty counters.

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