Chopard taps sustainable luxury for Cannes Film Festival push

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Chopard is feting its new sustainable luxury initiative called “The Journey” by releasing the first two ethically made pieces on the red carpet at the 66th Cannes Film Festival in Cannes, France.

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BMW aims to beat competitors with electric vehicle focus

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German automaker BMW is aiming to beat out the competition by pushing its i concept electric vehicles with the i3 set to be in-stock this year.

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Rolex, TAG Heuer target affluent travelers in Financial Times supplement

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Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.”

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Saks drives store traffic with geo-targeted mobile ad

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Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

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Vacheron Constantin, NetJets eye high-net-worth readers of WSJ. Money

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Luxury lifestyle and financial advertisers are eyeing high-net-worth consumers through the second issue of The Wall Street Journal’s new wealth management magazine.

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Versace, Neiman Marcus, Saks and China – News briefs

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Today in luxury marketing – Qatar Holding “looking at” Versace investment; Neiman Marcus scales back in China; Saks stock gains on down day for market; Luxury car prices fall in China amid government frugality push.

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Steps to take while envisioning a mobile presence

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This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

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High-earning business owners buy luxury more often than non-business owners: report

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Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.

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Net-A-Porter targets Hong Kong city dwellers with public tram takeover

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Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.

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Four Seasons downtown New York hotel, residences to attract trendy crowd

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Downtown Manhattan’s Four Seasons Hotel and Private Residences, set to open in 2016 in Tribeca, will help the brand reach trendy prospects in an area with less competition.

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La Mer encourages mcommerce via The Cut banner ads

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Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

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Harrods links in-store, digital spirits marketing with speakeasy campaign

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London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.

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Dior, Chanel dominate ad pages in royal baby-themed Tatler

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Christian Dior, Chanel, Harry Winston, Van Cleef & Arpels and other luxury jewelry advertisers are dominating Condé Nast-owned Tatler’s royal baby collector’s edition.

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