Hermès links holiday to travel with Departures mobile effort

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French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.

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Mandarin Oriental offers travelers in-room flight updates

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Mandarin Oriental Boston is helping guests fly efficiently this holiday season by providing real-time flight updates within the hotel.

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62pc of businesses still treat mobile as a new technology: Forrester

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Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.

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Fendi, Roberto Cavalli, Bovet and Starwood – Live news

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Luxury Daily’s live news from Dec. 17 – Fendi reconfigures handbag into turntable; Cavalli speaking exclusively to Clessidra; Bovet furthers link with Asprey through owner; Starwood incentivizes digital booking with free Internet access.

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LVMH, Russia, La Perla and Hudson’s Bay Company – News briefs

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Today in luxury marketing – LVMH books $3.5B gain on Hermès stock distribution; As ruble erodes, Russians buy out last remaining luxuries; La Perla to present Atelier collection during couture; Meet the new Hudson’s Bay CEO, Toys ‘R’ Us vet Gerry Storch.

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Inviting opinion pieces on luxury marketing

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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Cavalli speaking exclusively to Clessidra

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Italian fashion label Roberto Cavalli is in exclusive talks with private equity firm Clessidra, which would make the investor the majority owner.

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Starwood incentivizes digital booking with free Internet access

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Starwood Hotels and Resorts is encouraging consumers to book through its digital channels with the offer of free WiFi.

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Bovet furthers link with Asprey through owner

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Swiss watchmaker Bovet 1822 is strengthening its ties to British retailer Asprey, with Bovet’s owner Pascal Raffy becoming a shareholder and board member for the store.

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Fendi reconfigures handbag into turntable

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Italian fashion house Fendi is introducing its new 3Baguette handbag with a social video featuring a DJ using elements of the bag to create a soundtrack.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

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Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Brazilian economic pessimism requires changed strategies: BCG

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As its economy is plateauing, Brazil has decreased its spending on luxury goods, trading for necessities, according to new research from Boston Consulting Group.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

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Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Bloomingdale’s uses humor to highlight customer service

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Department store chain Bloomingdale’s is putting the focus on its sales associates for the holidays with a series of videos featuring a perky, sometimes comically misguided, mascot assisting consumers.

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Chandon makes it glitter in Elle mobile ad

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LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.

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Luxury vehicle sales see 7.3pc increase from year-ago

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Luxury automobile leases are about 50 percent of all luxury transactions and in some areas the lease market consumes much more of luxury spending, according to a new report from Cars.com.

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Marketers quickly embrace simplicity of Yo app

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The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.

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Delvaux, Harper’s Bazaar, Lyst and Cartier – Live news

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Today in luxury marketing – Delvaux ups consumer interaction with two-screen holiday effort; Harper’s Bazaar increases contest participation with Instagram tie-in; Lyst consumers spent 68M minutes on platform in 2014; Cartier targets holiday travelers with new airport storefront.

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Holiday sales, niche fragrances, Tag Heuer and fashion designers – News briefs

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Today in luxury marketing – Ho-hum economy hits European holiday; Big perfume makers smell threat from niche scents; Tag Heuer enlists partners in smartwatch plan and may make acquisitions; Beware designers: What Frida Giannini’s departure at Gucci tells us.

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5 marketing requirements for luxury customer engagement in 2015

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In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

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Cartier targets holiday travelers with new airport storefront

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French jeweler Cartier has expanded its retail footprint in London’s Heathrow Airport with the opening of its first stand-alone boutique.

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Lyst consumers spent 68M minutes on platform in 2014

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Fashion ecommerce platform Lyst has crunched the data from sales on its site to produce the year’s highlights and product winners for 2014.

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Harper’s Bazaar increases contest participation with Instagram tie-in

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Hearst-owned publication Harper’s Bazaar is searching for five female readers, of various ages, who personify chic style, inspired beauty and a passion for life for its annual “Fabulous at Every Age” initiative.

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