Maserati makes centennial more tangible with clothing line

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Italian automaker Maserati is giving loyalists more ways to partake in its centennial celebration with a new apparel and accessories line.

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DVF weaves consumers into wrap dress celebration via contest

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U.S. fashion label Diane von Furstenberg is moving its wrap dress anniversary along with a dedicated email that introduces a contest July 21-31.

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Hermès loses artistic director of women’s ready-to-wear

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French leather goods house Hermès’ artistic director Christophe Lemaire is leaving the brand to devote himself to his eponymous label.

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Top 10 luxury beauty and personal care efforts of H1

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Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.

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Hotel brands must improve metasearch visibility: L2

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Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.

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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.

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Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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Dolce & Gabbana taps new and old Hollywood for beauty campaign

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Italy’s Dolce & Gabbana is channeling Hollywood icon Marilyn Monroe for its new beauty effort featuring actress Scarlett Johansson.

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Fast Toys Club offers luxury vehicle enthusiasts sharing options

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Fast Toys Club is a new Southern Californian business that offers a collection of luxury vehicles, exotic cars and race cars for its private membership to experience.

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Fairmont strings property experiences together for safari, beach package

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Fairmont Hotels and Resorts is touring its African properties with a new package that brings guests on game drives, into luxury tents and snorkeling with tortoises.

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Chanel targets loyal fans with “private viewing” email

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France’s Chanel is offering email subscribers a private viewing of its fall/winter 2014 pre-collection campaign.

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Top 5 brands moments from last week

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Luxury brands made investments for the long-haul.

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Hermès, Prince George, London real estate and Maserati – News briefs

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Today in luxury marketing – Hermès sales hit by weakness in Japan; How Britain’s Prince George is ruling the children’s luxury market; London luxury home values cut by strong pound, tax fears; Maserati to cap global sales at 75,000 vehicles a year.

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Dior films imaginary New York sitting room for fall/winter 2014

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French couture label Christian Dior is further explaining the mood of its print advertising campaign for fall/winter 2014 with a social video.

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