Chloé embeds GIF imagery in email for eye catching appeal

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French fashion label Chloé placed a moving image front-and-center in an email blast for its Baylee accessory collection to catch consumer attention.

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Vacheron draws parallels to ballet at Tribeca Film Festival

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Switzerland’s Vacheron Constantin is exploring the similarities between watchmaking and choreography with a short film that debuted April 19 at the Tribeca Film Festival in New York.

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Net-A-Porter, Audi, China and luxury watches – News briefs

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Today in luxury marketing – Net-A-Porter eyeing activewear; Audi expects to sell half million cars in China this year; Charges are said to be near over kickbacks in exports of luxury cars to China; Watches: make mine a small one.

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3 rules by which to measure mobile creative

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While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

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Bespoke experiential marketing still best way to target ultra-wealthy: report

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Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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Luxury brands clarify vehicle ambitions at NY Auto Show

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Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.

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Dior gives insider access to atelier in documentary

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French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York’s Tribeca Film Festival beginning this weekend.

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Krug ID app creates mobile reference network for Champagne lovers

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French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.

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Bang & Olufsen targets US consumers with sensory retail concept

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Danish audio and video company Bang & Olufsen is expanding its retail footprint in the United States with a new concept store on New York’s Madison Avenue.

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Canali taps Mr Porter editor for styling session to build online presence

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Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.

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Douglas Elliman invigorates West Coast offices with first major project

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Real estate brokerage Douglas Elliman is handling the marketing and sales during phase one of a $1 billion mixed-use project that aims to rejuvenate downtown Los Angeles.

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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue

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Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

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Mulberry, Cavalli, London real estate and Tesla – News briefs

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Today in luxury marketing – Mulberry aims for “affordable luxury” after failed move upmarket; “Leopard King” Cavalli nears $621 million sale to Permira; London: first port of call for luxury real estate – Christie’s; Mercedes head: Tesla has no network, limited potential.

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