Top 5 brand moments from last week

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Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.

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Balenciaga, Etro, Lexus and Panerai – Live news

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Luxury Daily’s live news from July 31 – Kering confirms Balenciaga and Alexander Wang split; Etro goes on-board with Crystal Cruises with branded spa product placement; Lexus facilitates social viewing experience for TV series via app; Officine Panerai prioritizes US for first online boutique.

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Travel retail, private jets, China and Maserati – News briefs

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Today in luxury marketing – The anatomy of travel retail; The perks of private jet flying: From VIP events to free luxury hotel stays and exclusive access; Luxury brands break into food business to reach China’s shoppers; Maserati’s profits will recover with Levante SUV, Marchionne says.

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HENRYs can help high-end marketers rethink definition of millennials and luxury itself

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Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.

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Floris London takes inspiration from 300-year-old boutique for new scent

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British fragrance maker Floris London is paying homage to its longtime home at 89 Jermyn Street with a perfume inspired by the location.

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Etro goes on-board with Crystal Cruises with branded spa product placement

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Italian fashion label Etro is partnering with Crystal Cruises to provide branded spa amenities in its guests’ staterooms and penthouses.

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Lexus facilitates social viewing experience for TV series via app

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Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.

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Officine Panerai prioritizes US for first online boutique

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Swiss watchmaker Officine Panerai is entering ecommerce with its first-ever online boutique in the United States market.

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Kering confirms Balenciaga and Alexander Wang split

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Conglomerate Kering has announced that Balenciaga and Alexander Wang have made the joint decision not to renew the designer’s contract past its first term.

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Chloé speaks to cultural zeitgeist with friendship centered campaign

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French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign.

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Digital media key to aiding affluent millennials’ financial needs, says Martini

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Despite a stabilized United States economy, many affluent consumers are still financially weary and on average spend more than two months researching a product before making a purchase, according to a new Martini Report.

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Registration open: Luxury Retail Summit: Holiday Focus 2015

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Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Hermès continues PR struggle as PETA becomes shareholder

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French leather goods house Hermès is still suffering from criticism about the mistreatment of animals with the activist organization PETA determined to take action from within.

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Yves Delorme fetes 170-year heritage through linen road trip

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French linen maker Yves Delorme is sharing its passion for textiles with consumers through a summer-long branded road trip through 24 European cities.

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Future automotive sales to be driven by digital retail tactics: report

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Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.

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Vogue’s August edition goes inside fall fashion pre-September book

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Luxury brands such as Ralph Lauren and Prada were among advertisers gearing up for the fall fashion unveilings in the August issue of Conde Nast’s Vogue magazine.

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Facebook adds $1B in ad revenue, with mobile’s share topping 75pc

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Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.

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Four Seasons, Tesla, Luxury Brands Lifestyle and Estée Lauder – Live news

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Luxury Daily’s live news from July 30 – Four Seasons expands fitness offerings with helipad yoga; Tesla challenges traditional sales strategies with referral program; Luxury Brands Lifestyle targets affluent consumers with Miami expansion; Estée Lauder joins forces with Opening Ceremony to create gift collection.

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Dior, luxury ovens, watches and Saks Fifth Avenue – News briefs

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Today in luxury marketing – Meet the new face of Dior: She’s 14 and her runway walk sparked major controversy; $48,000 ovens? Meet the luxury retailer selling appliances like Apple, Tiffany; How to acquire a luxury watch, 21st century-style; Saks Fifth Avenue to debut shoe-only format.

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Inviting opinion pieces on luxury marketing, retail and media

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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How mobile payments will help us become more mobile

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Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.

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Estée Lauder joins forces with Opening Ceremony to create gift collection

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Beauty marketer Estée Lauder is giving consumers a midsummer treat as part of a new collaboration with fashion retailer Opening Ceremony.

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Luxury Brands Lifestyle targets affluent consumers with Miami expansion

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Premier furniture distributor Luxury Brands Lifestyle, LLC, is expanding its presence in the United States with the opening of its first flagship store in Miami.

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