The Dalmore releases mobile app to educate and engage consumers

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Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before.

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Mother’s Day lets hotel brands show off property potential

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Luxury hotel brands are hewing to tradition this Mother’s Day May 10 with a range of offers that promise relief.

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Audi learns from the best in cameo-acting

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Automaker Audi of America is studying under an expert in a social video featuring comic book writer Stan Lee teaching other actors about cameo-acting.

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Future of mobile commerce lies in messaging: Radialpoint CEO

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NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015 April 29.

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Cavalli, Neiman Marcus, Cunard and Lyst – Live news

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Luxury Daily’s live news from April 30 – Cavalli sells majority stake to Clessidra; Neiman Marcus taps Carolina Herrera for Mother’s Day gift advice; Cunard responds to Nepal earthquake with relief effort; Lyst Series C raises $40M with help from LVMH fund.

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South Korea, Aston Martin, luxury hotels and New York real estate – News briefs

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Today in luxury marketing – South Korea, climbing the ranks of Asia’s “A League”; Aston Martin secures funds to build DBX crossover; How luxury hotels decide if you deserve a perk; New York construction booms with focus on luxury housing.

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Programmatic: The stock market of digital advertising

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Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

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Neiman Marcus taps Carolina Herrera for Mother’s Day gift advice

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Department store chain Neiman Marcus is getting outside insight about Mother’s Day gifting from designer Carolina Herrera.

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Audi teams with Amazon, DHL for in-car delivery pilot program

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German automaker Audi is working to streamline the package delivery process for its owners with a pilot program that will deliver parcels to the trunk of a recipient’s car.

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Cunard responds to Nepal earthquake with relief effort

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Global cruise line Cunard is coming to the aid of the Nepalese earthquake victims with a $100,000 donation and an online crowdfunding campaign.

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Cavalli sells majority stake to Clessidra

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Italian fashion label Roberto Cavalli is selling a 90 percent stake in its company to private equity group Clessidra.

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Lyst Series C raises $40M with help from LVMH fund

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Fashion ecommerce platform Lyst has raised $40 million in a Series C investment round that included contributions from LVMH controlling shareholder Groupe Arnault.

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Consumer-centric culture makes every individual a brand: Interbrand exec

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NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at the Luxury Insights Summit 2015 April 29.

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Mobile phones most personal way to reach consumers: Havas Media exec

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NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.

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Luxury market bigger than typical delineation, claims Shullman Research founder

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NEW YORK – Luxury marketers disregard the broader marketplace at their own peril, according to the founder of the Shullman Research Center at the Luxury Insights Summit 2015 April 29.

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Unifying sales channels enhances consumer experience: Boston Retail Partners exec

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NEW YORK – While retail has evolved with additional sales channels, the black book of client information has remained largely unchanged, according to an executive from Boston Retail Partners at the Luxury Insights Summit 2015 April 29.

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Freedom’s multidimensionality informs luxury consumers: McCann panel

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NEW YORK – The idea of luxury changes depending on who you ask, but a few core pillars tend to emerge, according to a McCann Truth Central panel at the Luxury Insights Summit 2015 April 29.

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Brands need to engage through multiplatform approach: Forrester analyst

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NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers’ constantly evolving behavior and continual shift toward mobile.

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Piaget, Feadship, Glashütte Original and The Langham – Live news

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Luxury Daily’s live news from Apr. 29 – Piaget opens largest store in Paris as others turn to Miami; Feadship seeks photos from past consumers; Glashütte Original celebrates 250K guests at museum; The Langham time travels at tea time for anniversary.

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Hermès, silver, Tag Heuer and Prada – News briefs

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Today in luxury marketing – Hermès outperforms luxury rivals in first quarter; Is “silver” the new black for luxury?; Apple faces luxury competition with Tag Heuer smartwatch coming in November; Miuccia Prada opens up to Italian Daily.

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Inviting opinion pieces on luxury marketing

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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Piaget opens largest store in Paris as others turn to Miami

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Richemont-owned jeweler Piaget is stemming away from the recent luxury boutique influx in Miami to focus on a more traditionally thought of luxury city with a new store opening in Paris.

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Feadship seeks photos from past consumers

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Feadship Royal Dutch Shipyards is seeking photography skills of its consumers for its 2016 calendar.

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