Barneys to keynote Luxury Retail Summit: Holiday Focus 2015

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Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Longchamp uses realistic settings to connect with consumers

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French apparel and accessories label Longchamp is bringing its products into daily life with a new campaign highlighting its footwear and ready-to-wear collection.

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Hermès inspires around wallpaper with virtual trials

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French leather goods brand Hermès is prompting consumer experimentation with its array of wallpaper options through an interactive online feature.

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Little Emperors discounts travel amid affluents’ financial uncertainties

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With consumer confidence still on uncertain ground, affluent individuals are exploring avenues that will provide exclusive experiences, but at a fraction of the cost.

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Children set to become luxury’s latest consumer

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Luxury apparel has found a surprising new consumer in recent years with many brands creating collections specifically designed for young children, including toddlers and infants.

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BMW looks to mobile ads and sponsored content to push 6 series

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German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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Lack of WiFi on selling floor is a serious concern: report

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Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.

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Neiman Marcus, National Dog Day, XOJet and Four Seasons – Live news

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Luxury Daily’s live news from Aug. 26 – Neiman Marcus expands visual search to provide instant gratification to consumers; Brands pay homage to man’s best friend with National Dog Day efforts; XOJet exceeds profit expectations through multifaceted marketing; Four Seasons Boston brings back loyal guests with holiday tea event.

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Market turmoil, Versace, Jaguar and London real estate – News briefs

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Today in luxury marketing – Luxury shoppers in London seem unfazed by market free fall; Versace to award management stock as IPO plan remains on track; Jaguar touts F-Pace’s driving dynamics; Emerging market turbulence to hit luxury London property.

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Brands and publishers must tap the changing Hispanic market

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Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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Four Seasons Boston brings back loyal guests with holiday tea event

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Four Seasons Hotel Boston is reviving a tradition for its youngest guests with its holiday season Teddy Bear Tea.

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Brands pay homage to man’s best friend with National Dog Day efforts

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During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.

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XOJet exceeds profit expectations through multifaceted marketing

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Private jet charter firm XOJet has seen an uptick in public awareness for its services following a multichannel marketing push that centered on a commercial and new mobile site.

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Neiman Marcus expands visual search to provide instant gratification to consumers

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Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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How big of an effect will the market shake-up have on luxury?

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It is too soon to know if the recent drops in the stock market will be of serious consequence to the luxury market, but right now, the United States looks like the last domino standing.

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Chanel checks the charts with astrological Instagram effort

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French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.

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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015

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Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Walpole celebrates skilled craft through artisan mentorship program

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British luxury organization Walpole is championing the role of craftsmen in the luxury industry with a program that gives business guidance to artisan entrepreneurs.

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La Prairie provides digital “compass” to navigate Skin Caviar additions

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Swiss skincare marketer La Prairie is expanding the reach of its signature Skin Caviar line through a new formula meant to appeal to a global consumer base.

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The RealReal looks to enter bricks-and-mortar with valuation location

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Online luxury consignment marketplace The RealReal is beginning its expansion into the bricks-and-mortar space with the opening of a new valuation office in New York.

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Lexus boasts highest customer satisfaction among automakers in 2015: report

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Luxury automakers earned top ratings in this year’s American Customer Satisfaction Index, with all but one scoring above the record lowest average in more than a decade.

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Luxe City Guides launches all-in-one travel app

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Global destination experts Luxe City Guides is introducing an exclusive, invitation-only mobile application for the travel industry that will deliver consolidated itineraries, destinations and travel documents directly to clients’ devices.

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Mobile ads prove more click-worthy than social sharing buttons: report

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Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.

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