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Mobile

Panerai directs in-store traffic with glorified product catalog

May 11, 2011

 

panerai-185Italian watchmaker Panerai is directing traffic to its stores and digital outlets with the launch of a new iPad application that serves as a puffed-up product catalog.

The app, though not commerce-enabled, is media-rich and gives tons of information on Panerai products. It is available for free in Apple’s App Store.

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