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Mobile

Lamborghini communicates brand history via mobile

January 25, 2011

 

By Elizabeth Zelesny

Lamborghini showcases past and present carsLamborghini is flaunting 48 years of luxury automaking from 1963 to the present via a mobile application.

The LamboCars application lets users glide through the history of the vehicles and get a better understanding of what goes into the manufacturing process and specifications of the brand’s cars.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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