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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"a5b554b5b468498ce0fc3bf265588ca2","s":"7557895d98038788"}
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