Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"c207227db253e73f5189b4b31091e3e9","s":"4d368cb9afbb7e69"}
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