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Philip Stein uses word of mouth, brand ambassadors to break fall collection

By
August 3, 2012

Will Stein, CEO of Philip Stein

Philip Stein is breaking its fall/winter collection this year around the technology embedded in each of its pieces that the watchmaker says improves the well-being and energy of its wearers.

Each piece includes Natural Frequence Technology that reacts to the body’s frequencies to improve energy benefits, life and well-being, the watchmaker claims. Therefore, Philip Stein uses brand advocates and store employees to push sales in retail partners such as Nordstrom, Saks Fifth Avenue and Neiman Marcus, since these advocates can correctly portray the brand image.

“Philip Stein is the only luxury watch brand that offers Natural Frequency Technology, so our marketing concept is simply this: we believe the frequencies in the metal disk communicate with the frequencies in our body, creating an overall better quality of life,” said Will Stein, CEO of Philip Stein, New York.

“Philip Stein feels that the purest form of luxury is long-term happiness which derives from well-being and harmony and, therefore, is committed to creating products with which improve people’s overall lifestyle through Natural Frequency Technology,” he said. “True luxury is well-being.”

In this Q&A, Mr. Stein discusses the Natural Frequency Technology, its plans for marketing and what sets this collection apart from the rest. Here is the dialogue:

How will this collection add value to the brand?
Today, Philip Stein watches are sold in 25 countries around the world.

The product line has expanded to include a wide range of styles.

With the new signature mini round timepiece, Philip Stein customers can add to their collection a classic, quaint silhouette.

This style speaks a universal language of elegance with a mother-of-pearl dial and featuring stylized Roman or Arabic marker configurations.

The new cases integrate into the Philip Stein family with the ability to interchange stainless-steel bracelet and strap offerings.

Also, Philip Stein has taken a step in a unique direction by not showcasing its well-known dual time zone feature, giving Philip Stein customers the opportunity to add a single time zone watch to their collection.

What differentiates these timepieces from similar products?
Philip Stein watches feature the Natural Frequency Technology, which may provide well-being benefits including better overall well-being, increased focus and improved sleep.

Natural Frequency Technology in Philip Stein watches is based on key frequencies which are embedded into a metal disk found in every Philip Stein watch.

Customers around the world have reported better sleep, more focus and an overall improved well-being.

What is the brand’s global marketing plan for this collection?
Philip Stein has a simple marketing concept at its foundation: “Feel It”.

We are a watch line that has Natural Frequency Technology embedded in every timepiece.

Natural Frequency Technology, or NFT, is designed to mimic frequencies that may be beneficial to life and well-being.

Philip Stein is the only luxury watch brand that offers this cutting-edge technology, so our marketing concept is simply this: we believe the frequencies in the metal disk communicate with the frequencies in our body, creating an overall better quality of life.

We want our customers to wear these watches and feel it for themselves.

What makes these products “luxury?”
Philip Stein is leading the movement toward redefining luxury watches.

Philip Stein feels that the purest form of luxury is long-term happiness which derives from well-being and harmony and, therefore, is committed to creating products with which improve people’s overall lifestyle through Natural Frequency Technology.

True luxury is well-being.

Salespeople serve as advocates and ambassadors for the brand. Why is this important to the Philip Stein image?
More and more customers each year are showing interest in the history and inner workings of watches. It is therefore necessary to meet the level of expectations from repeat and potential customers.

This is very important to the Philip Stein image because with the Natural Frequency Technology it is more than just a watch.

When worn on the wrist, the well-being frequencies that are embedded in a metal disk inside the watch interact with the human energy field.

As a result, the wearer may feel more resistant and less vulnerable to stress.

Salespeople need to be able to speak about the Philip Stein watch technology with ease while being on the same level as the consumer.

Final Take
Rachel Lamb, associate reporter on Luxury Daily, New York

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Rachel Lamb is an associate reporter on Luxury Daily. Her beats are apparel and accessories, arts and entertainment, education, food and beverage, fragrance and personal care, government, healthcare, home furnishings, jewelry, legal/privacy and nonprofits. Reach her at rachel@napean.com.

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