Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"2fd1ad5b8ad7f4a000bd79ec835d4f48","s":"803c9c57ff8316d7"}
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