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Mercedes, PPR and bricks-and-mortar stores – News briefsBy Staff reports
Today in luxury marketing:
Daimler cuts profit target for Mercedes-Benz
The global economic slowdown looks to have finally caught up with Germany’s luxury auto makers, with Daimler AG cutting its profit target for Mercedes-Benz, said The Wall Street Journal.
Click here to read the entire story on The Wall Street Journal
How Laurent Claquin of luxury leader PPR keeps his well-heeled feet on the ground
From forming strategic e-commerce partnerships to shadowing high-fashion shoppers, PPR’s Laurent Claquin is wielding some savvy management strategies to head up the French luxury conglomerate’s new Americas division, Fast Company reports.
Click here to read the entire story on Fast Company
E-tailers branch out with shop concepts
Bonobos is the latest online retailer to join the brick-and-mortar world as sites aim to bring their brands to life outside the virtual world and allow customers hands-on interaction with product, per WWD.
Click here to read the entire story on WWD
South Coast Plaza cements its luxury status with four new stores
As South Coast Plaza celebrated its 45th year at a private dinner, it drove home the point that its reach had stretched far beyond county borders decades ago and crossed oceans over the years. The message: It is an international luxury shopping destination in the same stratosphere as Avenue Montaigne in Paris, Via Montenapoleone in Milan and New Bond Street in London, according to the Orange County Register.
Click here to read the entire story on the Orange County Register
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