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News briefs

Prada, Chinese elements, fashion zeitgeist and Trump – News briefs

April 12, 2016

Prada spring/summer 2016 ad Prada spring/summer 2016 ad

 

Today in luxury marketing:

Prada's turnaround recipe includes cheaper bags and online push
Prada, the struggling Italian luxury-goods maker listed in Hong Kong, plans to introduce more lower-priced handbags and double its online business as it seeks to reverse two years of stagnant sales, according to Bloomberg.

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