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Research

Premium packaging spurs brand ambassadorship: report

June 23, 2015

Promotional image for Net-A-Porter premier delivery service; losing one affluent consumer's purchase has a large impact on a retailer's sales Promotional image for Net-A-Porter premier delivery service

 

Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution.

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