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News briefs

Price adjustments, luxury malls, Swatch and BMW – News briefs

March 19, 2015

Chanel 11.12 Chanel 11.12

 

Today in luxury marketing:

Luxury price adjustments likely to trail Chanel
Few luxury companies are likely to match Chanel’s dramatic move to harmonize prices, which involves an imminent 20 percent price increase in Europe and a 20 percent drop in China, according to HSBC, per Women's Wear Daily.

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