Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"55183ce3e60d6a7609ed7ed568beff31","s":"c6bc27554b6d30b6"}
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