Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"589853ea23de10c5b991ef34ef4e3654","s":"a7f69be177651062"}
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