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Research

Pure digital marketing returns on investment with $12.5B profit growth: report

May 8, 2014

Digital is no longer enough, brands must go mobile Digital is no longer enough, brands must go mobile

 

With three out of four affluent consumers turning to mobile devices to assist in purchases, their behavior and interactions with luxury brands are changing almost as fast as the technology itself, according to a report by the Altagamma-McKinsey Online Observatory.

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