Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"9c47dd69626af28a01314066d4071db7","s":"86ae241a5e12d929"}
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