Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"1681b851ac68c6414f3f114b66b14f3a","s":"af3db0de09f4e16e"}
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