Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"eb5fb1619dfdadd48beded9fda6472c0","s":"abc389e0b08effd7"}