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April 25, 2024
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News briefs

Ralph Lauren, Hugo Boss and the Luxury Collection – News briefs

April 29, 2011

 

By Staff reports

rl-campaign-185-good

Today in luxury marketing:

Ralph Lauren finds real romance for its new campaign

When it comes to setting the scene for romance — as in Ralph Lauren Romance, the soft floral fragrance that launched in 1998 — you can't go wrong with the Argentinian countryside, according to Bellasugar.

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  1. Kering rocked by 11pc sales dip in Q1
  2. Christofle opens pop-up showroom in West Hollywood
  3. Luxury growth at L’Oréal lags in Q1
  4. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
  5. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  6. Chanel improves digital brand experience with mobile site
  7. Ginori 1735 applies pastel twists to tableware staples
  8. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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