Events/Causes
April 7, 2011
By Rachel Lamb
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
{"ct":"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","iv":"3934a9571fb6d1bdf498620a535d72f0","s":"7ccdbe76c84e40b2"}
Share your thoughts. Click here