Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"380c0b4831eac159a62c28efbd9bab65","s":"15ae6157b06190e1"}
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