Mobile
June 20, 2014
Mike Boland of BIA/Kelsey
By Joe McCarthy
NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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","iv":"5caddc72c4029ed7b1d46e8b69525407","s":"8a24f585431ec112"}
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