Today in luxury marketing:
Corporate Medicis to the rescue
Since early July, workers have been carefully unscrewing the steel scaffolding that for months has obscured much of the ancient facade of the Colosseum. Slowly, this monolithic symbol of Rome is coming into view again after the first portion of a $34 million refurbishment that underscores how Italy is coming to rely on private aid to preserve national treasures, reports The New York Times.
{"ct":"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","iv":"9f094a32d136751c70cdf13cd8835716","s":"f9aa406ceb29a385"}