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In-store

Retailers taking in-store networks back from brands

November 7, 2014

Zegna window at Harrods Zegna window at Harrods

 

NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.

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