Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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4O0\/9h4c4uirOWeVmIpziGwE3JpYIaLnpwgTB8\/ugqvTS8p\/0LobilRUU90FIYzc5Oq2KdKEspg\/ljzi1KP\/jyAUimA67WYw0C0eUpsCmgozBSZSp3lgaV26yI3xFeE+\/gFAIw3kAr+bVQKgFA3\/1KBycvxeX45RHQ2wrgr2wVvhigMQ+5zcXmc1yaPfelyMj7o99zI93XYPIzQD7YJxkPCxTZipKmczvwPIr2\/wh+mwuRfJjQBx6vOnahWPnCO1+28gaLjYe1EGP9WMagfnKtjqEUXfCUZXBTweCPBW5YrV0\/Rq0GkkwGZ1QU+gumruFzz9X7ZM3cW3bctcW5XJvV8eYJ1suJQ7NpYKqvvzJj7FhAnqUjv9RRNyL1KEpo0Ngj12CE3B+JjDZkyckcbZUnRyvEsoln8Av+AP2z8pIp130qR9jkJudHcJV8V7ZWKsJ\/hA+wHpsHFIeLi4QDsXMIIhfLCLm0ja6vERSTfbZHV7T+NFDH+TCXjOy1n5mspWXWZVR4egvnRNnFHCEP+7tS+GgXGzXr69u4g6EowMdsTPOjga9kLHW0r3QEVfJpxA8O2S2Dmsrz9vUWRZPP2qtIHH5+YVjJDA4IsJ8NwYRtaWpS52glzruZG1J+cvBbkpf1SHy13NJIG6kvdzGcBqeH95gWsh8PxervUAIIy+PK4B4u9IfQkrLl2DBxgP+nmZf3L4f1taYF5igyyFnXcffDQkcS5XmO85d5fUBwGfK\/4Sf73fOtVNgTAKMEBraPuBnKzX9HbcajlfbxBT3ImBqGRaQgNkSl41VQA2LJWo2cafXFubXKS89tloF0iquwH1UandVsEyzqOk8WHhlODikBDuV01klHYvhV9J203YEUFFeu5mZP287xGRrbFWSW\/czVTEO+19KBTFZyf0YPNFGjw7f5FnNV6xIVyNc56RzpO1tnkRXybDLq5VyyYUheXjY0lAqYKcFI+XZT42W9tHRBzY2YFKNNlh9TXKCzOk94L\/yixN\/B7HOl0fCjNWg9PEXn9zbqH7xbjLKIUCzqg4T7PPb30CW2qBw4RDa72ONS8a\/2E86kC7yPXr1QMHKKP9xB2Cser0LTGddwOl6taNQoLOkPT40mv70ZeQVSBNxsQAAebgkpplXrp9dsIxBi+aEqVTZn66ESGI4i2KheninJROaBEqF5jbgBrV0PI+Nt4qgo+eaAshPxGUCxWzXHmHZwGCqDMua\/\/UPvnmI1s7Pv9SCPFTU74bEk1O4Hc5tMdNcvtbGkg5Ohd9rGCaMRVYUO5b60QvcyIIyL4e57emPCsxG8D5F9rms025TKjTEjfOn96eupfcRaiXPkjqt3Rpw\/jI3M7d2ywmT\/NB6hiU7Gw1vfSEpBEeQMABaHh2YyNWVpNb2DNKA0oU9Id1puuZh2ti6GZWH7CBZcafwiNqpIseSXJcc\/rQ39lyQdV3FlMaTFAYbLz8aN5D7AVBLNDsuQLOHI2rJVAMYEZ\/qJJ1Uz5n9qrHW52sFI\/QlmKQZd+533p\/KAmFNkyowYzi4TqxqX10OFiGUyqoRyckazGGfmjTaLm\/37bnM2g3+JYDcORr+mL54VlbtBO2TGEhz5ZH7+qEs1KFtBTGziRuD2JyOGFrZ\/OlSYLUdwuJazodqdAzmA5jiLNpR1NIT5\/KHFZFTAFNbKwHZdQ5RlSCWO4N9h46V7sLjwLvRzpA0XNdkPYNNYL3lEyDYWfDmsAAtoifHeQY\/agr6GN4tgPJphELbpMnaTnvDdXLnopU857yfidjyKuivIfbMZ6Oiyr78OcJDgjj\/s1Xkl62wCYanrUh8WUxhUht38NMThVhQwIZKu1NkpN\/q2EWpWmUBZGSVDGHdEvAjhmmh08lttWJPzk881cOne8eN2DLLElkyn8gCO14GuDQIID5S6WAoYWIqbQqOjSkvxrVJfHYLf6rIsVpd0Iq\/v3aLkp97n7yRSGkCiKXIGRyPuy8QJuPowHz8j0Pmn5LQ9eAoQG9c9pp1+5rG7oqbF3mh9xFZRshl7JOoptbJfYTfjTfAp\/R3QFHWROOotWc64Ol8xu7ih7hS+D2fKK8rNVbT5akeWGcLd6Jaran+NLCbIVNMERQetV+2hb\/v\/lLd7do541KWupu\/HcHZZTdopC4m53f9uVzEwJpzyZTj5dUCCnWIlPIqTSNTitFJtvM8GjBttNacXXYTMDJe0EQIM05NmlAiOrkhwGMdFy9UuwOUiKVjk5vFHn1DIwsTYJB2KXAQTPI5fs0xFkokvO\/hdCf0a9GlABU6dQKeGOhFztisNeUpP00+O3KU+9mg9q6ZHgZ+xX6aX4eptOIdq2PUXElOp5KBlTh8LOIqHAoJVxCYWpEszj2hVWpaH9QH748CXLPoJ+SJ3cPzcDxMOe\/VwlStytkGpyT05MMaemxO1c2Ae6v1Lme7wqQP4FjhBocJsTSSkqiPdcitEvIo3nToKMLzg536jSc\/i5g1WREPFcQQgyAvKryIdXAbDAbYeClFKRJaczVUifEuULEp8LalHEzYYgvCeOdehkEteQCVbGqDBeEnTEmkGDogGpAxObFJb41o1DOzpvipkkhq41TjzHrqfCyha5pielfOz5OW2rF2+Hs9iRezMwV04I9z2nQrh\/r2XyyDXM0cDAz56hFEIE8mJW6s3gd2e\/dRwbDVsPQoJvuIVK8aaXGa4\/oXo\/2iJdTgZDit3RnXoQ6CT5098QHpzgaMFxtTqV\/lsGQrUlfcr23LJZE4eqSt1p43bIRJZ5STFuq4XlDwbq0ee1z7Sqdeb\/78X8YA+jWenlT40F88la1wnQok5nYTua3QkKg+hUcXRRBs96RW5FU7lgVPBFuVTF\/xU5vXl0zJkfIf2dTnE9kpatuFyh9sVuv5n3OJR4TdTkIuLA6Tvqu2gCcKChnIN0w8HGw4mxoChcG4b1ZWhcLwZj3y6cJwfl3ZDcAUp2qF2pcHeFGwVDX5JODOG9wTDfPVamrnFdJDozq8jou4JvTrZZppBvv+4g+YVOsUvm1RLXQUX9aPvFooRaDQLMBmUig3yGd45156dmy8iCdfEUX1YUkVWb3XuM4NsrCVupHhrSllVmsIcjy0kO6eCOwESDcoZAaGGkpxHSpvFiy28wHICr6zFsgVXFrWQ3GjVzSEJItc+65vEHyf\/m6Ac+vv+VoIJvxZNuuYreJ4lQX7bwkBKafujb7UMqueia8eoHF7TmApsFg5ezgHky\/7szsQkP19tdWf\/IrXyxglpXBza++QqKqcCq8sKwYGLEl5ssMILJVPNMFrUZxv833VnJhx7MnROC36vFz9C6aDsx3gA9VAoVodpNs4OhMUQGTFTAj9LfSGwC80KPzzSFQ\/+ewv2VwIg3UZ\/ex4O8PLv6aae7yNptozzStlCyYmrsnRXao1AQmaH8W6yFH7sh7GhTmuiKXli3SaGAD9hERrOjEy\/MaIalMADSi9fbFPuE+CwcOSrM3xjsWBND2B0DbhUlx\/f3gn2D1WL3MhYgPmnFsQktS1CiqQfl4BRvbxcoQCvBaBdWGWobhNdMtSXox1S9IQmquxnKKEJ5pq3ab6PAnppd2rYgOkcGP8xjgNuCHZjikPCrdy79v0tUgHv3H5fpIbGA4nV0VAYjet6yrm\/eDyQ2Q1x3UiJRae0NbxlLC9IVyaCba6S+esHRVXutddB2HITQNaky\/0WYPIbNzo1jtwT+4UPIk4IwCHS1+yiKxktK+zI5t0X27G\/sA8WQ9bDWCZoWtXMPUHwafUPIL3GL1XHlqeGL\/Sohmztvt1K+sV8qVirlMW2BBZRQ+OlepaCifwwzZVIHryZ4nIL1RVb\/VjIsKCquScm2d6Az0lZ+Pr3JMbnEjmcdiYyQu3lQQho0eRkKg52GTwOTbyJftAVXKKv2uxuUlNld92gCLS9l6lhGDr4JwcfvXSiRnhKipOcfPG3OMP3O7kEpkym7bkkKXqX5CV50TMAWlX+RMHgcgwK1YsDahUzQ0tKxti5iqzOx\/4q1K8cwK1afq7CFs99eEw+2ehRDYPIWGUg13103Xd2GVtlunsxFfyFLFjDQr28rxhOwccdhOhA2PZYDq9q07d4QAgdXvQNopqEJTmsE7dw2JTUBr343iH1WXo2iG0ti0b7VSteU5QnA5c\/s+YseSmMLrmm2+VaBPuIkSra4gPOjKMMa+rhjc48Pv\/yQqsMJVdkuIXNtw363J8adxu4LAdbyM894s0+YDYiIBT25BXr\/wSjW4T+8aKcP727UrihzuV+Iuj5APlMTuws2RI+GXE2WDBxRGVG3EIGl2kOqjFKYCIc6\/v5FjifhT2MaH0cvpJkQEFYkfSVGT53cjF2CatDXdGjjXDjqcbQPPg26Oe0tKOIRAmp+eX8QefG3sG\/aycbkgUACYRVDYv7pnpaMxylSZwKuuhLPrY1zj8WCjhMF8Drypnc\/7s0IppZeNF8V7K2wzWWM7c\/BW0wHN\/b6IDYtRgyTKGH81cBGOJPB2shAjC9cmNHREFj1R30IRnv5DFGfoa6WnXra0vApUN9KRkhr0uShKly9Jb7q+Acmt0lU417pbwc4Xlm+bOPQ35fT8LlTlYFmFfNeXTP3\/xMbgEjuD6uxGy7jArhxdKoQgwwhGsjAh\/t9IBdbeRZ1Dt6n0Zp7E0RVy7UbXRY7aphxcIMofNlDe1ERr9yCENJfNJEgHsDVla2SVQmLXzVImzgvKSB9+FA","iv":"60ad6fa2c310b45ed243e69cf72549aa","s":"87b7bbf6f5503ac0"}
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