Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
{"ct":"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","iv":"378a52d4d97edf3b19e0f63d406994a7","s":"078a3196023c8e48"}
Share your thoughts. Click here