Multichannel
December 14, 2010
By Peter Finocchiaro
Upscale hotel chain Ritz-Carlton is expanding its Destination Club membership program with a focus on converting current hotel guests into long-term brand advocates.
{"ct":"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","iv":"6a8385cddf0c3d5f8252bee381079042","s":"be65fe7f0047a15e"}
Share your thoughts. Click here