Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"fee6b63aa8f9023b93274d4bff6754fb","s":"8b39aadaee84ca31"}
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