Multichannel
October 6, 2011
By Rimma Kats
BOSTON – A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.
{"ct":"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","iv":"9ee52e1dec3a2707ee4cd8c9bf2e7efb","s":"3f86d736cd59691f"}
Share your thoughts. Click here