Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"5e01b27dd6db76e3b29fbd1c8537fa5f","s":"fffda4eb9b6a169c"}
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