Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Should luxury brands stop avoiding ecommerce?

April 16, 2015

Promotional image for Chanel's Coco Crush capsule Promotional image for Chanel's Coco Crush capsule

 

Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.

To read the entire article, please subscribe or