Multichannel
October 1, 2013
By Joe McCarthy
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?
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","iv":"5fc803fb1485bf021d6588ccb5a6ceb5","s":"8d8dac72db468550"}
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