Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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eKmqM\/KrSSbmFzpWvX0BEcyPhu5oA+8jcuyP7sgYdH7ZV7n3MMRAyixr66waXuCGMwY67eU\/OoH7C7Exm9gdRs65kDaJBcJADtTiCEvcwxRxVUy3w6La+YIAaqoak1m6JNMAi5Lmt+cJMh14BiRKk57LG79QgomOnPqg1Jf9vTcVonZ7SkoVldTgNw6NvqrMMF3Pc\/TSoavawLdVnggbbjghy8urcjbbyzoLBUPjDxixb6eYvtQ9IKoqB3rLqX\/wXmYDObBndZNfa\/MJhTXHFcfTQb8dZSFhCAR4p4xFFFlzlCeavyaX1+DT2BqH40Y3TeRaiNzdjZxrjve4ZckN647ID9turSnBLjUqniNAyWvz03SJby8S1DA3j8HwwCTABeKIFNO\/P0GERKeWCDTNe+V+l\/V8MQoU6f18I39FgmrgWFeQJfzMiWPVFlHido+nnGyPtbpmwFEzdoxlfXOEZ8tKBdJhZYV0O6wKeGy2emU8hgUppMSEGB++kEAdngR2l9Ge8IXBPjSF2K7rOJ5kBOhvyOk9rVJ1JtvxQGxDlXz7dIOo5PkZR3EbFE2u5Nkt5YuwhTO0V53wCWVfyjWqPu\/7VbulJrduL4LH29pGCxk+wg1bZ7v4kbku3sl08iedNmB4Jvsl10FqIZvEy1r2Ec88rHUdMB3tpU5VpYXx28If0St2nq1vf7Mz9JzoHKTuXr2EXoSWqT6rts5N+qMLMAPm0z7fKU2WvFTiuHUZLY3Gq+7NefXC0PNNjC6hORRXTK05rblXmlcD8uproKWYplhu3BxMuO24k8hPWO\/mgxQ1ptni9iMn1SmndTloNlJJM18xnSZRm1AZOUcNyeAJIU6iTIEMmmNol2zPsQB3oPz1NxOzyuY04pusL5CvHS\/RNod\/HNpPNxkpUtuCxAYdcw1xxN7YtJDQ9q7zd\/SYAGjKVFqnshWHwEwsgZLgcaXhEXFKatU0qRq+j+mjGPmLHzl6EASkBg1QmDvXnNtVFEgvftswYh504c+BlumZIo6A140vFo9wR697FMyILvA+KHpG1jeMaIxIn\/Pqih+l4nAx1epla\/dmhuSMff4vBin+9Ikf0GGCa1mqgWIKvs15nElXWY1MztQRs00\/WIBF8c89ljwdkYy+obslLZm0lztQkmCt+7OSjSraMY6Slzctxxhfo4u2GZMBovn08VdPYMDI13w\/280EMnOjbs2lx8vYgBtoqQtK\/rFICvC5ryFTlqsRUgC+PaaroER0hXAbrV63imjfk4zBun7DzryOEgMgwTLw4gDPWh1TmoZa\/mKOOFb\/AmcFHIbcrh2G9JMjI6KHfcimP+J8pzxISzrwsM1+oK0p0xJpVP6hMlQKKzRB7x9c10do\/VogafYKyJw0zajYQBNCA9HfCO7pxZ73FPwjG8EprmSn\/Va7PZ5wcmZdK2Vys+xFPTtf\/DO1vGMDrmXWSTxMwrmKDLUC6uhKMD3svwlVY+Tcx3cKmgD9HYsaCBmv1iZS84SG2MNhqIChhbcD6KGVnrlHpdk07mdanCMip2c83z5j05fxTFLJLXj9\/MUs+JQsqUJFt2no55jXRUQrMZmra1YOHA0ZfDOt95HvHOMwG9ubo0Bz+5KxTEDkyc9v7O5wYJkglroAU9EI34Zy4ywz3rLGw+WkgzDkbziCfLQF8uijUWRCPc1b+5HWAiD8aKEX3U2pB2OQsaYbmAO2qoaWiI5BhaKknVkB13\/r2T9EeSd0tXxQpQD5HXSqJug\/TMmtCRn06AxbSPkPuPKc5WpEvYttwodQcD\/BWgnkM5r0gtpxMvgLD5IrduyqMWH0Ps9jG9YBZclHXf3OIRFMI\/97L0eb4ZCwhAcYp9F\/3okmxe9mE3eFWNKzS1BapyT7K6xyziT3MBhcuYwl7syqo+CyPPHFI2TsGemmub20HrcrJ2Ijny0m2FF8Ol\/JE+3CTWFbrhyNI4c47rzfyUqD0dMxPjts1dqldt81zfS64cKFW7r5Ax3WImx6YNR4HkoQVG2cwVBkxIuGs0ztQxGMhd6jhLENNIrPXZ7zWM\/pR9VOJlIUV3m3LdR7dz86ol6Q+GgJEYVm73nZqjafCK0pmPS+bkm1ecOcI4mbAcVpOKBZwUU7o7jMapn5whZ1GNyAy0CpBUSmziL0UhTfLcXHUL5FCDhHkC7EIDkIMaknyN3d\/UVtvOekg38fHXewi+Ys3LWPU4YzbMQ0w66RGwGd543RDzRvC+BEjIh7MZzlie7P8sesyBgG7BXkXETWlzdGuVVWzLSeGoMuohYNjrwjrsaRRbnMioQZdQ0IUGNQJMPii8\/FN3Kp2Jlx7XGQ7bz5QZcIHleb7iK+EHmTa6SKAOdOg1v\/1jRoYqwT+ygSwMM+nXTFmUBm6nP4ov0x4vtbie2SPnl+WyhYoU7+bWNi1RQzQPFUdtd4JtvUxLzDna538jIViupXkxJc+qW5vkXXRsoXMgGO+be6\/DUvMrI9ErEH9cLi3ieE6F3ZHNKPrrK4MJQgVqXTTHQjMt4K1GEviTiiRP8ztgkixpDcGfecLD3+UaxHc30XKnp4n2rPlnxioM6mOfPpVPmg0m9yKKWCRFRzoinXgbTN4TaqvrYpy4X74u0KFsdj2kRghHg4UqY4yM\/FCNGz6G66vMGhz3tzJB1WfLejxOE88mEjBjdwmOK\/j6EqRa97D\/xtB\/lvhH2Eaa4pnDjd4uYLS+R7MpEhLA3g8IAfJt6QzOBO214VpeNNcTHVtDtmCaJ3yhO0Ii4MPEAG3DbycGByCvD4VyGPc8akBiGJUJO\/NVpqfjThi5bpLNjU3P57lASbQBMw3MkvSoPHalfvi4Y7bQooyaEc5ZDJtSKc0lTK8vYhnlVmmu9IIsV8dgqZbCr8WBe05QANrzxAtaEQo7kj773VxiDiiTacQVS6GRQN0zWubSKwyWc9bvbvsiI\/G1wIBd0fPeRJYUaR\/wNKS5FtHqKtSZuPdkuSqdTTxaFUhNkO2VnZZwzyTMo\/NjO1hKsmuJa0zGXVzvDPn3Pv2my+wlqNRmdEgh3oZWoOcuYPTVsjOQmqZO3Rr7m4O60bXB3B4RN1C8qe2gWzqRpnpNcBgxEaoqj2+MTsE6BrdQexLTcOSc58wYDfGHwMXLWUkg1qPfnKck\/SFgY1scZcBFwivvVpuMwIjDlxjiuTDFT3mXmXw6fMdZQuh5Krzl7TtiT73eK4hfiX6jG9u7T2ItIcQ8UA7NnxjrxHCSPbVV1p+zluh4lLawf1pTxxHNsXXQc6k74KeoDm9M\/SmpfyaaeusgM19\/HCB+A+8g4N07uoAHA6+dEOj671cmUB2mdRc4S4hjng8uvl2JhT2TtutbDWp6MkJ4NjzNsIT4ErjpAOO05MgSGw0opjKdSoyBfJ7UY4ZDH8dEHcKei2cMeog9ghR809K3CH5ejbHyyq7zWFtvRRXCqUohTR4AdolLGjcPjfCFAF\/zzGetV07Sk1Y5AhqPaJHIfh6wfZdogs9kPRICQaUYrUG6k4CT8xdeEYBR3U62mUsVKr\/4ov7qnZerrMnrnhj4rrXViP79J\/CTWIpieS4pROCLq1MywT+Nse6d9rCU5Yf8jPtCDTb99wLHJOqRfjNq8YIKPrjdp8nrRElttLw4pDis7Ullf5Y1mCDDstf7nZKBxdao6r3a5K98C6ke9NJ17hf\/mpjfPXeNAcaTLVs\/jy5shCdanNH4v7I8+R48Rpf5nL4qsSQv0sotn5Ulu2SFC0Bskv9qQ5xKZklxPYVo+F0oeQtDrrA3t5mil3tKDALFx0XX6Yi\/F3LBVH7BZXpOL+78CfRRfa5d7fHXNs5MD0CfHQBgcLP7O6Q38K\/A4O76nBzrAwOQZ9VvBpc8yBOBXRew5\/uqrca+nud803Bg3WQnH\/6OelDT0Xi6uqbNqQ3g8Qnu0eKUdlOyWMUO4OEOU3nvQy68wFEC9ziQtTdfOz8w8R1aLbBIb1Bb3fYSaBHBRl2KgOkIuIJrJ1zS\/RB52M9pl55GGccV6YHRzTrQKR1GdaUnbpW5gUCALwmgodC1Qse\/e9lrucdjGtWc+D6sPqbQyuJ7aAumkvLJLHoesjaUGeA8YAb+HhaRODC2c0tF4GDRr1qQWLb9nH3gxBz0E2p0+db5Q0C\/ICp2FDLv3nJ9sWWK\/3s92J9gVr3y8oqHSDxmgM+i752hex+sgL5WjEriSp6sSETl5PrIzea5gRyHVr4Cx02SzwOmB7qOSiifB3IXrqci65z8HBBMz5yclp7lKOtKw3j7y8ZY+TWYdECpPQZnERpp18KNaWLE2pL5Fu7uBwfkQiJiLgkDxtwx37Yd0YnmrDoHQpbtCJr1X4octqq9GuBEhLXElk\/vwFrLvx3j3loIzBHzm1hps1TJwVOEUlUalzGtd0z8gxT2TOsdFZvWTVtPfyKJEvUDcwGq2ZBfe9l11U30f6bg2AeX5b+llEpTkY82mruT8DO8sYzlD04WHy1Ex2kVnfva2CsciIUtChDEijJfymz2mTvlJYunnMze5pNAolkSDPgUd9xI9iT9guHNr\/llc3MWtWh4S04jk4Qunl3jA22NOlViqGv8EFbsR9Yy+6GuZDTNOaD3cqEv7IBbhqFvTHr7WlLFg+K7ithwBD1bdycu3Q9v6tJCw+OubiQjkBwWUDihQfT8j6b2sNLRHsimnzeGgf3BxOvWxiDcO47AeKwzAnbSQEqX4wjgoyFp4r+10v9eSKDTef\/4sk6ZqMiSvnbhaySw6fqcEfIkhZHo1GBVPovmJpVyVVfwVT+LUPoleiFQhMcNss+G0L\/mGRwdOv2pNYx2tgqJFbxF5JVJ4Bs\/gLimAl9hQyzQdHrWHQSmQOak2199YJ2cAf4O+FCiJ2fBC\/5vLWnucnGeke1rJ0TbC1RQEuL4d3K00I46WU9QHSAsKac8E9tFIqec78fUbdlB+xIz0uUMSwkfWNGAXHQOh+XBQ70kIdb8hBxQd8P2cyklQuY2oFamEytgAosDhtVIaqmTBKVqejwE8OEYfM+CWB\/m7D83PnEzy+NdMYJAlSHTlUf016qKaZv6YHZzJePIvVZqUhlCXxvyF3AOzt1GIpF7eIc9cQ2R\/F0iXYQ4V68z\/UUMjO0LLOiwxnLPfK\/xPkC2lRtA5jWvmqWVF2lZG+BjwZsSF\/n49wtP98nT45QAIPuLen4lEMf7iG0+CyHEHljY5Hk+RkBgxPYTtKYdY2tVDo9Cy\/Cjqfm3eBiVs\/F7GC0GcVKknUApJdtl0qPUWka3KaMZC80KQ04Satv6iy4IgmTclF4AyihlwLgO2P\/kDBJnZK9f3SQ5IQKB9V7Lj31pKqolOeKlldCLZ95waE5KaHDARdfaKC8+An8IdkmsFjy0v7Jxz+S4uCDcGOXmfR1pxX6txoCY","iv":"337430b0b6bc7e8a5a6ee55c2518dd0e","s":"859a30458dc61dc9"}
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