Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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","iv":"0083bfc788d0940514b8b68c97ce9dd9","s":"b2bd11a91f0e5486"}
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