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Columns

SMS bridges online and offline worlds

June 29, 2012

Kalin Kassabov is cofounder/CEO of ProTexting

 

By Kalin Kassabov
 
How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
There has to be a bridge between what you see online and in your everyday life. Marketers are in the perfect position to help their clients get the best of both worlds: online and offline.

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