An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
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","iv":"05d1459fbeb1e553114503e5cbbb2340","s":"8bfcc5a5dc0c29b0"}