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Starwood, L’Oreal leverage social media for customer service, brand loyalty

October 5, 2011

 

By Rachel Lamb

Approximately 96 percent of companies including Starwood Hotels & Resorts and L’Oreal use social media for marketing and advertising, meaning that it can be used to not only attract and keep brand loyalists but to see ROI, according to findings from a new study.

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  1. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  2. Luxury growth at L’Oréal lags in Q1
  3. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  4. Dior goes for gold with flashy J'adore campaign
  5. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. The RealReal ends Earth Month with in-store donation program
  8. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Annual report from Vestiaire Collective makes business case for circularity
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