Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"bbf113442fb48953744f44b6762d0941","s":"00c18e26572a61c0"}