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April 19, 2024
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Swarovski positions sunglasses in user-created video, contest

May 17, 2012

 

By Tricia Carr

Swarovski is asking Facebook fans to make videos of themselves dancing in virtual Swarovski sunglasses via an application on its Timeline for the chance to win eyewear from the brand's new collection.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Saks prelaunches seasonal styles from Prada
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Jimmy Choo hits the green with golf-inspired capsule
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. 2019 luxury spend expected to grow highest in UK
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. Partnership with Vinitaly brings oenology to Orient Express
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