Multichannel
June 28, 2012
By Rachel Lamb
NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"fffb433d6c51546b34bed093d0435801","s":"7fe8e37bc925b3ba"}
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