Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.
{"ct":"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","iv":"2da0491581cd23c157452258b9c8e4cf","s":"ae988ae0d049e0e7"}