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Tag Heuer taps mobile for interactive ad experience in Vanity Fair

January 18, 2012

 

By Rachel Lamb

Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 2019 luxury spend expected to grow highest in UK
  6. Partnership with Vinitaly brings oenology to Orient Express
  7. Latest Tiffany & Co. exhibition makes Tokyo debut
  8. Glenmorangie supports female distillers with OurWhisky Foundation
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