Articles Tagged ‘8thBridge’


70pc of consumers seek new products from Facebook friends, not brands: study

December 11, 2012

Seventy percent of consumers prefer to hear about new products from Facebook friends rather than brands, according to a new report by 8thBridge. Therefore, online retailers should incorporate social sharing into the commerce experience.

Facebook evolution presents new kind of social commerce: WWD speaker

January 26, 2012

NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker from WWD’s Forum.