Articles Tagged ‘Acquity Group’


Is the Yummy uproar warranted?

April 22, 2014

The “YUM” acronym has commanded a lot of attention following HSBC’s “Rise of the Yummy” report, but will this demographic alter the luxury landscape?

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Twitter, Vine, mobile and the end of attention span

March 11, 2013

Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.

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Why the mobile wallet will reign in 2013

January 8, 2013

Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.

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Are luxury marketers slacking on mobile for the holidays?

December 13, 2012

Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.

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Hugo Boss pushes third-party sales via People.com mobile ad

December 10, 2012

German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.

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Tiffany aims to boost mobile sales via New York Times ad

November 30, 2012

Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.

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Ralph Lauren shows off holiday collection via interactive, video ads

November 28, 2012

U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.

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Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience

November 26, 2012

Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.

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Instagram’s new look adds luster to digital luxury brand experience

November 12, 2012

Social media platform and image-sharing mobile application Instagram is allowing luxury marketers to reach a wider demographic of users through a new comprehensive profile layout.

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Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals

November 6, 2012

Register for this free webinar Nov. 6 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.

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