SAN FRANCISCO – A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer’s reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

NEW YORK – A L’Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.

NEW YORK – A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.