Articles Tagged ‘Adtech’


Is social media the Holy Grail of data?

November 7, 2014

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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Fragmented audience platforms offer opportunity for authentic engagement

November 6, 2014

NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.

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Successful influencers exist in unexplored locations

November 6, 2014

NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.

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Personalizing ads on a local level delivers results

November 6, 2014

NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.

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Brands should leverage existing mobile games: ad:tech

November 7, 2013

NEW YORK – A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.

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ROI on emotional branded videos is limitless: ad:tech speaker

April 11, 2013

SAN FRANCISCO – A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.

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Consumer reaction shapes successful marketing campaigns: ad:tech speaker

April 10, 2013

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer’s reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

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L’Occitane exec: Social sign-in triggers 10pc lift in average order value

November 13, 2012

NEW YORK – A L’Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.

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Tailor social strategy to one stage in customer journey: Forrester exec

November 9, 2012

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

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Broaden ad-targeting funnel to increase ROI: ad:tech speaker

November 9, 2012

NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.

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