Articles Tagged ‘Adtech’


Brands should leverage existing mobile games: ad:tech

November 7, 2013

NEW YORK – A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.

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ROI on emotional branded videos is limitless: ad:tech speaker

April 11, 2013

SAN FRANCISCO – A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.

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Consumer reaction shapes successful marketing campaigns: ad:tech speaker

April 10, 2013

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer’s reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

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L’Occitane exec: Social sign-in triggers 10pc lift in average order value

November 13, 2012

NEW YORK – A L’Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.

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Tailor social strategy to one stage in customer journey: Forrester exec

November 9, 2012

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

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Broaden ad-targeting funnel to increase ROI: ad:tech speaker

November 9, 2012

NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.

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Customers should lead brand social strategy: ad:tech exec

November 8, 2012

NEW YORK – A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.

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