Articles Tagged ‘Advertising’


Givenchy films models engaged in childhood games for fall campaign

June 16, 2015

French fashion house Givenchy is reliving childhood pastimes with its fall/winter 2015 advertising campaign.

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Martini acquired by Evolve Media to enable content-centric marketing collaboration

June 16, 2015

Affluent marketers Martini Media is furthering its approach of reaching an affluent audience online with its acquisition by digital publisher Evolve Media.

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Gucci taps London tastemaker to highlight tailoring in video

June 15, 2015

Italian fashion label Gucci is highlighting its craftsmanship in a social video dedicated to its men’s tailoring collection.

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Hong Kong Tatler releases new Web site to streamline digital presence

June 15, 2015

Hong Kong Tatler is catering to its digitally savvy readers with the release of an updated Web site.

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Montblanc touts adventure with elaborate video campaign

June 15, 2015

Germany’s Montblanc is showing consumers its multifaceted personality with a series of portrait videos for the new “Trailblazers” campaign.

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Estée Lauder appeals to millennials in new fragrance effort

June 12, 2015

Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.

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Moschino boosts celebrity appeal with Katy Perry-fronted fall campaign

June 11, 2015

Italian fashion label Moschino is taking its relationship with brand friend Katy Perry to a new level, casting the pop star in its fall/winter 2015 advertising campaign.

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Bentley contrasts cars, horses in social video

June 10, 2015

British automaker Bentley Motors is emphasizing the natural power of its vehicles in a short video for its Continental GT.

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Hublot courts Arab consumers with new brand ambassador

June 10, 2015

Swiss watchmaker Hublot is expanding its presence in the Middle East with a new brand representative that will appeal to Arab consumers.

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Fiat, American consumers, Panama and Stella McCartney – News briefs

June 10, 2015

Today in luxury marketing – GM says it isn’t interested in a merger with Fiat Chrysler; Investors are winning big by betting on American consumers; Panama, Latin America’s nerve center; Fashion set toasts Stella McCartney’s resort presentation.

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