Footwear maker Jimmy Choo is adding star appeal to its men’s autumn/winter 2014 collections with ads fronted by “Game of Thrones” actor Kit Harington.
Articles Tagged ‘Advertising’
Spanish leather goods brand Loewe is looking ahead with its recently unveiled advertising campaign.
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Italian fashion brand Valentino is blending butterflies together to create a brand new camouflage.
Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.
Swiss watch manufacturer Baume & Mercier is continuing its “Celebrate Moments” campaign with an update geared toward Father’s Day gifting.
In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.
LVMH-owned cognac maker Hennessy is continuing the “art of the chase” with a new V.S limited-edition bottle collaboration with American artist Shepard Fairey.
Danish audio and video company Bang & Olufsen has introduced a television set that melds design and technology within the affluent consumer’s home.
MEXICO CITY, Mexico – Tapping into the universal love of sports can help brands establish themselves and recruit talent in Mexico, according to a panel this week at the FT Business of Luxury Summit titled “Reaching Consumers’ Hearts before Wallets: The Importance of Sport and Art.”