Articles Tagged ‘Advertising’


Jimmy Choo taps Kit Harington for ad campaign to reach male consumers

July 3, 2014

Footwear maker Jimmy Choo is adding star appeal to its men’s autumn/winter 2014 collections with ads fronted by “Game of Thrones” actor Kit Harington.

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Loewe points to both past and future with latest ad campaign

June 27, 2014

Spanish leather goods brand Loewe is looking ahead with its recently unveiled advertising campaign.

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Build consumer experience in, don’t bolt it on

June 25, 2014

NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Valentino uses butterflies to push new camubutterfly collection

June 16, 2014

Italian fashion brand Valentino is blending butterflies together to create a brand new camouflage.

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US Internet advertising revenues jump 19pc in Q1: report

June 13, 2014

Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.

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Baume & Mercier examines life’s moments with “Celebrate Dad” effort

June 13, 2014

Swiss watch manufacturer Baume & Mercier is continuing its “Celebrate Moments” campaign with an update geared toward Father’s Day gifting.

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Bang & Olufsen expands potential audience via Pepsi capsule collection

May 27, 2014

In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.

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Hennessy encourages social interaction for limited-edition bottle unveiling

May 19, 2014

LVMH-owned cognac maker Hennessy is continuing the “art of the chase” with a new V.S limited-edition bottle collaboration with American artist Shepard Fairey.

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Bang & Olufsen juxtaposes heritage with $8K television debut

May 16, 2014

Danish audio and video company Bang & Olufsen has introduced a television set that melds design and technology within the affluent consumer’s home.

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Sport partnerships foster organic brand communities in Mexico

May 15, 2014

MEXICO CITY, Mexico – Tapping into the universal love of sports can help brands establish themselves and recruit talent in Mexico, according to a panel this week at the FT Business of Luxury Summit titled “Reaching Consumers’ Hearts before Wallets: The Importance of Sport and Art.”

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