Italian fashion label Fendi is using an email campaign to publicize its fall/winter 2013-14 children’s collection to pique the interest of affluent parents who will soon begin their holiday shopping.
Articles Tagged ‘Advertising’
Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
LVMH-owned Moët Hennessy USA is escalating efforts to prevent irresponsible and unsafe drinking by partnering with the Federal Trade Commission and The Century Council for the “We Don’t Serve Teens” campaign in New York.
French leather goods and scarves maker Hermès is honoring its heritage while highlighting craftsmanship with the creation of its first flying tourbillon timepiece available in a 176-piece reserve.
NEW YORK – Two senior executives from Swiss timepiece maker Baume & Mercier shared the brand’s internal structure at the Luxury Interactive 2013 conference to show how it has enhanced the brand’s output.
Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection to appeal to a wider audience of consumers.
The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web’s previous era as a stationary, desktop experience, may need to be adjusted.
French crystal-maker Lalique is infusing its history into its new jewelry collection Soulmates as a way to attract fine jewelry enthusiasts.
Apparel and accessories marketers are increasing their presence among publications that do not typically focus on fashion as a way to define the fashion sector as a keynote of a luxury lifestyle.
Hawker Beechcraft, NetJets and other private aviation companies are targeting ultra-high-net-worth travelers in the September/October issue of affluent lifestyle magazine Jetset.