Articles Tagged ‘Advertising’


Gucci introduces new campaign in The Cut mobile advertisement

July 17, 2015

Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.

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Chanel keeps it all in the family with Lily-Rose Depp casting

July 16, 2015

French couture house Chanel has tapped a new generation of starlets by casting Lily-Rose Depp in its latest eyewear effort.

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Mulberry taps Georgia May Jagger to further British heritage

July 14, 2015

Apparel and accessories label Mulberry is continuing its commitment to its British heritage with a new campaign fronted by model and rocker offspring Georgia May Jagger.

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Gemfields explores otherworldliness of rubies in latest film

July 13, 2015

Colored-gemstone miner Gemfields is increasing the visibility of its Mozambican rubies through a short film.

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LVMH’s print acquisitions to benefit brand ad spend, publishing sector

July 13, 2015

As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.

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Alexis Mabille publishes photography book to celebrate anniversary

July 9, 2015

French couturier Alexis Mabille is celebrating its 10-year anniversary with a book of portraits that explores the meaning of couture in contemporary society.

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Top 10 luxury brand social marketers of Q2

July 9, 2015

In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.

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Louis Vuitton’s Series 3 continues women’s wear exploration

July 8, 2015

French fashion house Louis Vuitton has released the third installment of its ongoing advertising campaign, “Series 3.”

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New York Times ups paid post production via studio growth

July 8, 2015

The New York Times is expanding its commercial content operation, T Brand Studio, to the European and Asian markets.

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Glashütte presents latest collection as tribute to ’60s style

July 8, 2015

Swatch group’s Glashütte Original is celebrating its German heritage and milestone anniversary of 170 years with a series of commemorative watch models.

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