Articles Tagged ‘Advertising’


Tiffany enters new era of design with Tiffany T collection

August 27, 2014

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

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Cartier shows Panthère’s historic prowl from A to Z

August 26, 2014

French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.

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Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

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Fashion, luxury advertisers boosted WSJ. magazine’s biggest women’s style issue

August 18, 2014

Forty-six percent of the advertisers in The Wall Street Journal’s WSJ. magazine’s September issue were new to the publication, contributing to the imprint’s largest page count in its six year history.

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Brizo creates fashion campaign for faucets to highlight unconventional design

August 13, 2014

Faucet brand Brizo is introducing a new concept and campaign for several of its premier collections that are inspired by fashion.

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David Yurman unveils nostalgic campaign celebrating decade of Kate Moss

August 12, 2014

U.S. jewelry brand David Yurman is commemorating the 10 years of Kate Moss as the face of its advertisements with a campaign that looks back on previous imagery.

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Neiman Marcus taps photographer Nadav Kander for Art of Fashion campaign

August 6, 2014

Department store chain Neiman Marcus is unveiling its “Art of Fashion” fall 2014 campaign digitally to increase exposure for the annual lookbook’s imagery.

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Neiman, Bergdorf honor legacy of Diana Vreeland with exclusive fragrance range

August 6, 2014

Department store chain Neiman Marcus and New York retailer Bergdorf Goodman are strengthening their association to the fashion industry with an exclusive fragrance collection.

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How marketers can find opportunities in facial and image recognition

August 5, 2014

Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.

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Dolce & Gabbana paints Sicilian fairy tale for winter ad campaign

August 1, 2014

Italian fashion label Dolce & Gabbana created an enchanted forest scene for its winter 2015 advertising campaign, taking its family theme into royal territory.

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