Articles Tagged ‘Advertising’


Piaget promotes design savoir-faire with nocturnal skyline effort

September 25, 2014

Swiss jeweler and watchmaker Piaget is highlighting its passion for perfection with a new advertising campaign that seeks to inspire consumers.

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De Beers reinforces connection to female consumers in new ad effort

September 24, 2014

British jeweler De Beers has unveiled a new advertising campaign to celebrate the natural beauty of its core consumers and the diamonds which are incorporated into its designs.

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Jimmy Choo updates fall/winter ads to reflect inaugural men’s fragrance

September 22, 2014

British footwear brand Jimmy Choo has entered the men’s fragrance arena by extending its current fall/winter 2014 advertising campaign.

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Bang & Olufsen draws inspiration from high-fashion for new ad effort

September 22, 2014

Danish audio and visual brand Bang & Olufsen is targeting fashionable female consumers with a line of BeoPlay H6 headphones suited for the best-dressed audiophiles.

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Harry Winston drives attention to roots through new advertising effort

September 17, 2014

U.S. jeweler and watchmaker Harry Winston is returning to its New York roots with a new advertising campaign featuring several landmark buildings within the city, including the brand’s own Fifth Avenue store.

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Dior examines color codes through fall beauty collection

August 29, 2014

French atelier Christian Dior is showing consumers its favorite colors with the brand’s fall 2014 beauty collection.

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Dior continues J’adore campaign narrative in new effort

August 27, 2014

French atelier Christian Dior is asking consumers to save the date to enhance anticipation for the brand’s latest J’adore fragrance campaign.

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Tiffany enters new era of design with Tiffany T collection

August 27, 2014

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

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Cartier shows Panthère’s historic prowl from A to Z

August 26, 2014

French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.

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Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

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