Articles Tagged ‘Advertising’


What’s missing from the Brown’s Hotel marketing strategy?

March 31, 2011

Sir Rocco Forte’s Brown’s Hotel in London is giving guests treatment fit for princes and princesses by introducing a Royal Wedding-themed package, but its lack of well-rounded marketing could make gaining awareness difficult.


Tod’s offers Italian short film on one condition: email, per favore

March 29, 2011

Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.

Tiffany & Co. year-over-year sales set standard in luxury world

March 22, 2011

Jewelry manufacturer Tiffany & Co. reported a 14 percent year-over-year increase in worldwide net sales, setting the standard for all American-owned luxury brands.

Jenn-Air lands exclusive ad sponsorship with Architectural Digest

March 18, 2011

NEW YORK – Luxury home-appliances manufacturer Jenn-Air inaugurated its exclusive partnership with Conde Nast’s Architectural Digest in the magazine’s new iPad application, AD Amazing Kitchens, at the Architectural Digest Home Design show March 17.

Luxury brands prepping for Royal Wedding boost

March 15, 2011

The “Kate Middleton effect” and the Royal Wedding will bolster high-end brands over the next three years.

Dior achieves impact of TV and print via VIVmag advertising

March 11, 2011

Brands such as Dior, Yves Saint Laurent and Gucci are trying their luck with advertising within VIVmag’s all-digital magazine that connects consumers to click-to-buy ad units.

Chanel chooses Blake Lively to introduce Mademoiselle handbag collection

March 11, 2011

French powerhouse Chanel is matching elegance and classic beauty to promote its new Mademoiselle handbag collection by using Blake Lively as its newest brand ambassador.

Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles

March 10, 2011

Iordanov Vodka is taking a shot in the luxury market by marketing its Swarovski Crystal-encrusted bottles priced at $4,174.

Why Skype is a good fit for luxury advertisers

March 9, 2011

Skype has started to implement exclusive rich media ad units on its homepage where its 124 million users spend approximately 80 minutes a day.

Dior fends off bad Galliano press with Natalie Portman campaign

March 8, 2011

What better way to steer focus away from all the hoopla around John Galliano than to have an ad with Natalie Portman in a steamy encounter with a handsome gentleman?