Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.
Articles Tagged ‘Advertising’
French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.
Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.
Forty-six percent of the advertisers in The Wall Street Journal’s WSJ. magazine’s September issue were new to the publication, contributing to the imprint’s largest page count in its six year history.
Faucet brand Brizo is introducing a new concept and campaign for several of its premier collections that are inspired by fashion.
U.S. jewelry brand David Yurman is commemorating the 10 years of Kate Moss as the face of its advertisements with a campaign that looks back on previous imagery.
Department store chain Neiman Marcus is unveiling its “Art of Fashion” fall 2014 campaign digitally to increase exposure for the annual lookbook’s imagery.
Department store chain Neiman Marcus and New York retailer Bergdorf Goodman are strengthening their association to the fashion industry with an exclusive fragrance collection.
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.
Italian fashion label Dolce & Gabbana created an enchanted forest scene for its winter 2015 advertising campaign, taking its family theme into royal territory.