Articles Tagged ‘Advertising’


Apple shows Apple Watch practicality through video content

April 6, 2015

Technology manufacturer Apple is showing its Apple Watch in action through a virtual tour presented through an email blast.

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Missoni goes psychedelic with new campaign video for spring

April 1, 2015

Italian fashion label Missoni is looking to brighten consumers’ moods by releasing its fun and quirky spring/summer 2015 campaign video.

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Balenciaga releases fragrance update quickly after initial launch

March 27, 2015

French fashion house Balenciaga has already created a reinterpretation of its latest fragrance, B. Balenciaga after its release in October.

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Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

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BMW “accepted the mission” to reprise role in Mission Impossible film

March 24, 2015

German automaker BMW has announced that its vehicles will be the exclusive worldwide automotive partner in the upcoming installment of the “Mission: Impossible” film franchise.

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Marc Jacobs coordinates colors for consistency in advertising channels

March 23, 2015

U. S. fashion brand Marc Jacobs is thinking pink this spring with the release of its spring/summer 2015 campaign video and a fun, new paint job for the Mercer Street store in New York.

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Dolce & Gabbana boycotted by celebrities after offensive comment

March 17, 2015

Italian fashion label Dolce & Gabbana has incurred the anger of a number of popular celebrities after its founders Domenico Dolce and Stefano Gabbana got into an argument with British singer Sir Elton John about same-sex families.

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Dior picks Rihanna for next Secret Garden campaign

March 13, 2015

French fashion house Dior is featuring pop singer Rihanna in the upcoming fourth chapter of its popular Secret Garden campaign.

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Lancôme continues fashion crossovers with Versus Versace capsule

March 11, 2015

Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection.

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Chanel links beauty, accessories for 2.55 handbag-inspired cosmetics

March 11, 2015

French fashion house Chanel has reinterpreted its 2.55 handbag in cosmetic form to appeal to both established and aspirational consumers.

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