While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
Articles Tagged ‘Advertising’
Hearst’s Town & Country reported a 9 percent increase in advertising pages in the May issue compared to the year-ago period.
Chanel and Christian Dior are showcasing their brands with six advertising pages in the front of Condé Nast-owned Tatler magazine’s May edition.
Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.
Mobile and digital applications are used by 90 percent of U.S. consumers with a household income of $250,000 or more, but just 5 percent of these apps are categorized as luxury, according to a new report from the Shullman Research Center.
SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer’s reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.
Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.
French fashion house Saint Laurent Paris is sparking consumer curiosity with rock music icons in its latest rebranding efforts to distance itself from its former identity as Yves Saint Laurent.
Swiss watchmaker Hublot is boosting its celebrity status by appointing professional basketball player Kobe Bryant as its new brand ambassador.
German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.