Starwood Hotels & Resorts’ The Luxury Collection is launching a new brand identity, complete with a global advertising campaign, to smooth the transition for consumers.
Articles Tagged ‘Advertising’
French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.
Weighing in at 832 pages, repetition was the primary way for luxury brand advertisers to ensure visibility among competitors in the September issue of Condé Nast-owned Vogue.
British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.
Black mink label Blackglama is taking its furs to the sunny locale of Los Angeles for a fall campaign.
Canadian retailer Holt Renfrew is highlighting the diverse cast of characters in its network through a fall campaign aimed at fostering a sense of community.
British footwear label John Lobb is exploring its early brand history in a campaign video for its fall/winter 2015 collection.
German automaker Audi is helping aspirational consumers manage their wallets to one day afford an R8 model through a comical social video.
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
Prada-owned Miu Miu is communicating its brand image through scent with the debut of its first fragrance.