Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.
Articles Tagged ‘affluent consumer’
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
The current economy combined with emerging luxury markets have led to shifts in the affluent consumer demographic, desires, passions and spending habits. These changes and how they should be handled will be discussed at the Luxury Briefing Wealth Summit 2011.
NEW YORK – Luxury marketers should be focusing on the affluent family as its own marketing segment, according to findings from the recent Ipsos Mendelsohn 2011 Annual Affluent Survey.